Marketing Strategy implement by Max's Restaurant to attract customers

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Chapter 1 THE PROBLEM AND ITS BACKGROUND Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (http://heidicohen.com/marketing-definition/) According to Dr. Philip Kotler, marketing defines as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and…show more content…
Holiday Promotion Always Sometimes Never I used to go to Max’s Restaurant Christmas season I used to go in Max’s Restaurant because of the Christmas promo I used to go to Max’s Restaurant every holiday I used to go in Max’s Restaurant every pay day 4. Incentives and other packages Always Sometimes Never I used to go to Max’s Restaurant because of Introductory Offer I used to go to Max’s Restaurant because of Free Samples I used to go to Max’s Restaurant because of Gift Cards I used to go to Max’s Restaurant because of Reward Cards 5. Employees performance Always Sometimes Never I used to go Max’s Restaurant because of the good service Significance of the Study This research study will benefit the restaurant management, employees, customers and even the local town of Olongapo City. To the restaurant management, this study will help them to improve their marketing strategies for them to attract more customers and to maintain their regular or repeated customers. To the employees, this study will educate the employees to be aware about the marketing strategies planned by the restaurant. This study will assess them how to react on a certain situation. Employees will be more aware attracting customers towards their operation. To the customers, this study will help the customers

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