Marketing Strategy implement by Max's Restaurant to attract customers

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx

The main purpose of this research study is to come up with a strong analysis on the performance level the restaurant. The following objectives have been brought forward with regard to this purpose.

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

The definition of marketing provided by the American Market Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

For this Task I described the basic principle of marketing and explain the marketing objective for a fast food establishment and an independent 30-bedroom hotel, also I describe the constrains that can impact on the marketing of these two establishments.

Determining the impact of other restaurants is imperative for Chris and Erica in their start-up business. Initially, Chris and Erica should conduct reconnaissance of their start-up target location and determine the style of restaurants in the area, this will reveal if there are any immediate competitors to the type of restaurant they wish to open. If direct competitors are present, then Chris and Erica should do research on the restaurant’s customer satisfaction, menu, prices, and publicity. This study will determine if Chris and Erica could develop a niche such as superior customer satisfaction or low-pricing.

Marketing is a mix of planning, executing, pricing, promotion, and distribution of services or goods. Marketing is about connecting the product or service to the customers, and the needs of a society. The goal of marketing is to accomplish the objectives of a corporation by selling the product or service successfully. Through customer

Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.

As a personal definition, marketing is a strategy to promote consumer awareness and positive feelings towards a brand or product in order to encourage the consumer to purchase or use that product. In more specific terms, the American Marketing Association (2012) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A simpler definition of marketing, as identified by the U.S. Small Business Administration (2012), are the activities and strategies that result in making products available that satisfy customers while making

Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return .

The foundational element of any successful marketing strategy for a restaurant is creating a unique, highly valued experience for the customer, and being able to repeatedly deliver excellent results with each visit. The differentiating elements of restaurants are often initially defined by the food or drinks served; yet it is the experience that is delivered on a consistent basis that means the most to customers over time and leads to their loyalty (Murphy, Forrest, Wotring, 1996). For the marketing strategy of a

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.