Marketing Structure Of Procter And Gamble

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Procter and Gamble is an American consumer good corporation specialising in selling branded consumer goods. The company was founded in 1837 by William Procter and James Gamble, and started out selling soaps and candles but then diversified their product range in the 1900s. As they earned more profit, they expanded internationally by acquiring companies from all across the world. Some of the brands they acquired included Pampers, Head and Shoulders, and Gillette. Today, its products are sold in about 180 countries through many mediums such as ecommerce platforms and pharmacies.

Section 1.1.2: Performance
P&G is performing ncreasingly well. It is a company made up of many leading brand. It sells products from 10 categories. Among them, 21
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The various brands under Procter and Gamble includes Gillette, Oral B, Head & Shoulders, while major competitors include, Revlon, Estee Lauder, and Unilever.

Section 1.1.4: Management

The current CEO of Procter and Gamble is David S. Tyler. Its Selling and Market Operations (SMOs) are in charge of carrying out market plan locally. This includes handling retail customer, trade channel and company and eams. On the other hand, the Global Business Services (GBS) uses technology to improve the understanding of the needs of customers better and serve them better.

Chapter 2: Market Analysis

Section 2.1: Market Size The size of the shaving market served by Gillette in Singapore is relatively large as most believe that shaving is an essential part of their lives. Both men and women are spending more as they become more image-conscious. Most men also have a tendency to keep their faces clean shaven proven by a 2011 survey by SPH magazine, where 84.7% of respondents prefer to be clean shaven and are willing to spend time and money to shave themselves instead of going to the

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