Marketing Your Church Without Diluting Your Message Essay

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Another challenge concerning the Millennials is that a lot of these young adults are growing up without attending church. The Barna group calls them the unchurched segment and report that this segment has increased in the last 10 years, from 44% to 52% (5 Reasons). This is a problem because it decreases the chances for new members to join the church. The majority of people that follows a specific religion learned about that religion in early childhood. Students of human behavior believe that “The most significant borrowing occurs in early childhood. Family is thus an important factor…” (Wuthnow 106). If the number of the unchurched segment continues to grow at this pace, in the next few decades, this will continue to be a major concern for church leaders across the Americas. It is a lot harder to try to reach those people that have never attended church or don’t come from a religious background than try to reach those that belong to a church or have been brought up in the faith.

Shown in recent statistics, is that younger people, who are over 15 (as children under this age are usually forced by parents), do not participate in religious activity as much as the older generation – excluding the over 65s group, this is usually because they cannot get to church easily due to ill-health and disabilities. Brierley supports the idea of an older generation by showing that the average age of church goers in 1979 was 37 which increased to 49 in 2005, clearly showing a trend towards an older congregation. Heelas also found that those involved with the New-Age Movements were mainly middle-aged or older; again supporting the recent trend.

In the past couple of decades the rise in non-denominational churches has been increasing greatly and are said to be the second largest group of Protestants (Moore, 2011). It is said that most that break off and become apart of this fast growing belief come from a protestant upbringing. The study shows that more people are determining on where to worship by how they like the nursery, if the worship music is good, is it close to home, rather than I am a Catholic I need to go to a Catholic Church. As of 2010, four percent of Americans fall into this non-denominational group (Thumma, 2010).

While the majority of Americans (almost 80%) identify themselves as Christians, religion in the United States is characterized by both a large diversity of believers and variable attendance and adherence levels (Eck, 2002). However, an August 2010 poll showed that almost 70% of Americans believed that religion was losing influence in everyday life, yet most feel that is a negative thing even though politicians continue to discuss religion while campaigning (Religion Losing, 2012). In light of these statistics, many religious scholars have turned to more quantitative methods to establish ways to both improve service attendance, solidify the financial health of churches, and establish a faith-based understanding of current psychographic trends. One of the predominant ways this is happening is through people like George Barna.

On another note, I want to address the issue of church attendance. Church attendance is NOT mandatory; however, it is in

My vision for evangelism is denying self to serve and be reflection of Jesus as I minister and love others. I would like those attributes to be a part of my daily life and walk in the fruit of the Spirit so, that other people will feel the love of God. I have gained so much knowledge from this course that I can take what I have learned and apply it in my own life to become a better person and to help others. In my Christian walk, my vision is to look for ways to be a blessing to others and to make an impact in my family and community. Also, ministering the word of faith thereby, changing mindsets and lives. Therefore, to help equip the believer so that it will cause them to live according to the word of God. However, there are a few changes I feel that I need to make in my life to be more effective as

Discussion of three Methods of Evangelism their effectiveness and possible shortcomings and which method would be suitable for the author to use.

About half of the church-going Christians said that their church places an urgent value on sharing the Gospel with people who are not

In formulating my MAP (Ministry Action Plan) for revival, there are several goals to be achieved. The first goal which is the primary goal is to get every church member to participate in fruitful evangelism because there is a sense of our church dying on the vine and they do not know it.

Evangelism begins with a burning desire to proclaim the Gospel. The pastor is the one who provokes and trains lay members to witness. The pastor sets the example for the flock to follow. Churches who experience successful growth rates are trained by pastors who practice personal evangelism.

The first decade of the 21st century challenged firms to prosper financially and even survive in the face of an unforgiving economic environment. Marketing is playing key role in addressing those challenges. Finance, operations, accounting, and other business function won’t really matter without sufficient demand for products and services so the firm can make a profit. In other words, there must be a top line for there to be a bottom line. Thus

The “Confrontational” evangelistic method I chose to research is Evangelism Explosion. This method was started in the early 1960’s by James Kennedy, pastor at Coral Ridge Presbyterian Church in Fort Lauderdale, Florida. “Evangelism Explosion is a ministry that trains people how to share their faith in Christ and how to bring people from unbelief to belief.” Groups of three, after initial

As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.