Marketing and Lush Fresh Handmade

If you woke up this morning and used Colgate or Crest to brush your teeth, used Tresemme or Pantene to wash your hair, Dove to wash your body or are wearing your favorite Maybelline eyeliner you are contributing, whether you know it or not, to cosmetic animal testing.

Lush chose to position itself as an eco friendly organisation that provides fresh, organic and handmade products that cares for the customer. It is characterised by high price as well as high quality of products that are effective and organic. The main benefit of lush is that its products are healthy as they are made from natural

Sharon (group member) and I have discussed which models to use for the internal and external analysis. I am in charge of the introduction, PESTLE analysis, VRIO internal framework and Porter’s generic strategy for Lush. Firstly, the mission statement of Lush is to create equity through defining its brand identity using various brand elements. The vision statement is to make effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics for customers.

This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

Introduction, animals that are being tested safety of their products that’s been a subject of an intense debate for over 10 years. While, a lot of people that alleged animals, the remained animals are being subjugated by the research cosmetics companies all over the country/all over the world. Even though, the scientists frequently profit from animal research, I don’t think all the suffering, the pain, and the animals dying are worth just trying find out the human benefits from the products.

Cruelty-free cosmetic brands are an advancement that will better the safety of animals and people. To exemplify, the Sydney Morning Herald states that, “It’s very difficult to work out the health hazards of synthetic hair dyes, sunscreens and preservatives using animal tests” (Page 1). Products used on animals will get different outcomes compared to humans. A product that is made for a human needs to be tested on a human to get accurate results. Testing products on an animal can have certain chemicals that humans can withstand while it can harm the animal. People do not go around using animal products on themselves because of the reactions they can get from them. Additionally, in the text, 3D-printing human skin: The end of animal testing, “bioprinted tissues could also make product testing cheaper and more accurate, cutting down the need for tests on animals” (Mendoza 1). Cosmetic lines are taking the initiative to produce products with no intentions of testing on animals. With the worry people have with side effects of products on human trials; scientists want to see where the options of technology can

Many people might say that animal testing has proven results for the safety of beauty products and cosmetics. Although, in some cases it is helpful, why would you want to use such an old outdated method of research in 2017 many more methods have opened up due to advanced technology. Animal testing dates back to the 1900’s and yet in the 21st-century companies are still doing this even though it is more costly than alternative methods.

Many of the cosmetics that we use every day have also been tested on animals. The number of animals used for cosmetic testing has been greatly reduced as the potential hazards have been eliminated. Products such as sunscreens, anti-dandruff shampoos, fluoride toothpaste, and anti-acne creams could not have been proven safe without the use of animal testing since they contain ingredients that cause a chemical change in the body that could be harmful, even deadly. Without these safety tests, it would be impossible to ensure that these products are safe.

Many of America’s favorite go-to skin care products and cosmetics are tested on animals. Despite that, there are products on the market that use alternative testing procedures yet are still considered safe and effective. In the article titled Animal Testing on Cosmetics written by author Ian Murnaghan, the controversy of animal testing in cosmetics is referred to when he says, “The practice is particularly controversial because animals may experience discomfort, suffering and ultimately die, all in the name of aesthetics and 'looking good.’”. Much of what he says in this quote can be applied to extremely popular cosmetic brands like Sephora , Almay, and Revlon who all use animal testing to build their products to maximum use. Brands that compare to these are ELF, Too Faced, and Physicians Formula who all claim to using alternative procedures to show the importance of being

I have been in the past blind to the issue of animal-testing, yet since choosing to use only cruelty-free brands have been forced to conduct research into the world of animal testing; since researching on the internet cruelty-free brands I have become more and more convinced that I’ve made the right choice as various websites highlight both the benefits as a consumer buying cruelty free and the unseen atrocities of behind the scenes animal testing. I feel passionate that the practice of cosmetic testing on animals is both immoral and unethical and believe that as an often overlooked epidemic of questionable ethics we should all be doing our part to stop it.

Animal testing should not be used in cosmetic industries as a source of experimentation because it is unethical and inefficient. It is a cruel way of trying to find results that are not even always trustworthy. Everyone has a different reaction to different chemicals so why even bother animals for testing? Also different species can respond differently when exposed to the same chemical so animal testing can be inefficient. The results from animal tests can be quite variable and difficult to interpret therefore it may not be applicable to human beings. Thus, consumer safety still cannot be guaranteed even after these gruesome tests which are totally unethical. It is also unethical to torture and end the lives of these animals each year for our own luxury. Everyday cosmetic industries are using defenseless animals very cruelly just to carry out some most often useless tests. Instead they should use other alternatives which has been proved to yield better and accurate results than tests involving animals.

The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development.

According to a result of pressures from animal support groups such as PETA (People for the Ethical Treatment of Animals), a number of large corporations have ceased all animals testing in recent years. These corporations include Amway, Benetton, Revlon, General Motors, and L’Oreal were recently added to the list, which used to subject animals to shocking tests. In Against Animal Testing, a booklet published by The Body Shop, a well-known cosmetics and bath company, that uses natural ingredients, like bananas, almonds, aloe Vera, chamomile, and Basil nut oil, as well as others safe for human usage is encouraged instead of testing on animals. According to PETA, all companies included on their cruelty-free list have signed PETA’s statement of

Consumers are concerned about product safety and the use of animal testing by cosmetic companies.