Marketing within Pizza Express P1017310

Satisfactory Essays


Kotler, P. , Wong, V., Saunders, J., Amstrong, G., 2005. Principles of Marketing 4th, edition Pearson educational editorial.

American Marketing Association. 2013,Available at

Kristie Loretta, 2014.The Importance of Marketing for the Success of a Business, Available at

Govindaraj J. Lecture and Module leader, 2014, St. Patricks International Colleague,

Pizza Express official website. Who We Are. Access on 20th of February,Available at

Kotler P et al, 2001, Principles of Marketing, p 2490-259, 1 th edition, Pearson educational editorial. …show more content…

(Approved July 2013)” (American Marketing Association)

“A social and managerial process by which individuals and groups obtain what they need and want thought creating and exchanging products and value with others” (P.Kotler et al, 2005, p1)

There are many similarities between this two definitions of marketing, the AMA and Kotler give the name of Process of exchange. Also both definitions remark and acknowledge the concern of value to the customer. One of the definition focal point is on the value in a long time retained customer.

Introducing marketing

There are many reasons for introducing marketing in Pizza Express, but the most remarkable one is the business succeed. The mayor aspects of the company depend on the marketing succeed.

The potential customer must be known the product or service that Pizza Express provide. Creating marketing strategies, the potential buyers will be aware of the new products and services.


Promote our product or services using marketing, give Pizza express a chance of being discovered by new and prospectives customers. Without marketing your potential buyers will never be aware of your products or service and your company will never have the chance to progress or succeed.

Marketing strategies will help the company increasing the sales. Without this strategies the sale may never be complete. Awareness of the product or service using marketing, increase

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