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Maybelline

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Marketing
Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes …show more content…

http://www.slideshare.net/Iampinkcrystal/maybelline http://www.authorstream.com/Presentation/anrok-572411-lakme/ http://www.slideshare.net/HoneyAgarwal2/lakme-revlon

Comparison Study: Maybelline Colossal Kajal versus Lakme Eyeconic Kajal | MAYBELLINE COLOSSAL KAJAL | LAKME EYECONIC KAJAL | INGREDIENTS | No Ingredient List, but claims to have a combination of 5 caring ingredients along with vitamin E. | No Ingredient List | PACKAGING | Travel-friendly twist-up pencil in yellow outer casing with tight-fitting cap | Travel-friendly twist-up pencil in black outer casing with tight-fitting cap | PRICE | INR 150 | INR 199 | COLOUR | Matte Black | Matte Black | QUANTITY | 0.35 Gms | 0.35 Gms | SHELF LIFE | 24 Months | 30 Months | PERFORMANCE | Pigmentation - Requires multiple swipes to get jet-black color

WaterProof - Yes

SmudgeResistant - Yes

Glides Smoothly - Yes

Fading - Fades uniformly

Staying Power -
After 2 hours: Starts fading uniformly on waterline; No fading on upper or lower lashline

After 5 hours: Uniformly fades a little more from waterline; some amount of uniform fading also on upper and lower lashline

| Pigmentation - Same as Maybelline Colossal Kajal

Waterproof - Same as

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