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Mba Managing the Human Resource Assignment

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Master of Business Administration
Managing the Human Resource

Assignment

Prepared by Lam Ka Chun Terence
Student Number: 20495

Date of Submission: 18th Jan 2011

Part 1: P.2 (Word Count: 1689)
Part 2: P.6 (Word Count: 1245)
Part 3: P.9 (Word Count: 1297)

Total Word Count: 4231

Part 1: From a Human Resource Management perspective, provide a reasoned and academically underpinned critical analysis of Virgin’s organisational culture.

Basic on the study, here are some of the factors that define Virgin’s organisational culture:
● Symbol:
At Virgin “fun” and “challenge” is the key brand value and terminology. It provides a challenging …show more content…

On the other hand, Sir Branson delegates authority to managers handle the projects that he starts and let them to operate their divisions with minimal interference; and the team are offered high-value incentives base on the performance – either by individual, team and company.
(Source: IBS Research Center case study & http://careers.virgin.com/get_in/)

Analysis of the HR model at Virgin with reference to
a) Recruitment,
As Virgin Group’s organisational core brand value and the general culture have been identified in previous section; refer to the study in Matching Model of HRM by Devanna, Fombrum & Tichy, HR systems and the organization should be managed in a way which is aligned to the organisational strategy.

Application – criteria to be Virgin people
Virgin Group is a diverse organization so has its own specific recruitment process, there were no set personality profiles, however, it was a fast-moving environment so the group companies tended to recruit people who are responsible, could cope with crisis situation, has initiation to try new ideas and could reflect its brand value. As mentioned by Virgin’s Salway, “We’ve always been clued up about getting the right people on board.

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