Mcdonald 's A Competitive Advantage

This paper will discuss some of the primary components of a strategic management process, while also explain why the process is crucial for a company success. This paper in addition will evaluate one organization that uses the strategic management process to accomplish their short-term, long-term goals, and objectives of the firm’s (University of Phoenix. (2015).

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

The purpose of this paper is to explain the definition of Strategic Management and why it is critical to the success of an organization in meeting its goals and mission. The paper will include a brief analysis of the situation and pending decision problem, as presented in the case and in relevance to the answer. In addition, the major issues will be surrounding the organization or individuals involved with the organization. Included will be alternate courses of action to

Even though companies have almost similar external conditions, some companies enjoy huge success for years, while other fail miserably, that depends on the sound of strategic management which is a high level plan to achieve one or more goals under uncertain condition. Mintzberg and Waters (1985) stated it is necessary to analyse the strategic formulation and management for the following tasks:

Strategic - Pinpoint the core problem and identify the best solution; identify ways to transform an obstacle into an opportunity

SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis helps uncover untapped opportunities that can be exploited by business. At McDonaldswe use SWOT framework,considering our strengths and weaknesses as well as available opportunities and threat we face in market, to craft a business strategy that will aid us in distinguishing our offering from competitors, enabling us to successfully compete in market.

* Apply and evaluate at least three theoretical concepts of either Strategic Management or Management Knowledge & Learning.

What major organizational behaviour issues are multinational corporations facing currently and in the near future? Select either McDonald’s OR Subway OR another well known multinational corporation with a high profile in Australia for your answer. Ground your responses in relevant behavioural theories.

Abstract: For this assignment we will examine how strategic management plans are established and redefine to keep the organizations moving forward in growth. Management promotes and brings about a change in the structure to keep it active and efficient in the approaches to achieving its goals and objective. The strategy behind the approaches correlation is what leads to actually implementing and providing data to analyze on an ongoing basis to enhance the strategic plan of the organization.

During this week’s assignments, the authors discussed the primary components of the strategic management process. In order for a company to be successful, the

McDonalds failed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets

Thru the course I have learned that Strategic Management builds on many processes and that various companies and organizations with diverse backgrounds can teach us valuable lessons. To be on the lookout for what can be considered a beneficial development in an organization or perhaps what can be a bad plan plausibly implemented at the wrong time.

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.