Mcdonald 's The Largest Fast Food Restaurant Essay

McDonald’s, founded by Ray Kroc, is now one of the most popular fast food restaurants across the world. They’ve proudly served more than 46 million customers in

Now, in 1954, a man named Ray Kroc joined McDonald’s and helped create it into a fast food empire by spreading the idea of the Speedee Service System nationwide. He had originally went to McDonald’s to convince the brothers who owned to by his milkshake machine, but fell in love with their Speedee Service System. He convinced the brothers to let him buy the franchise and helped developed the business nationwide. After finalizing the agreement, he wrote to his old friend, Walt Disney to ask if he (Kroc) could place a McDonald’s in his amusement park, Disneyland. Disney forwarded the idea to the executives over the park and in return the executives demanded that Kroc raise the prices on the food so that they could make a profit off of it. Kroc refused.

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

Ray Kroc had shown the leadership skills Dick and Maurice McDonald lacked throughout his time spent with the corporation. He had proven himself to be a leader by taking steps the McDonalds brothers failed to do. Kroc had first bought his own franchise where he recruited sharp and well suited workers and then later gained exclusive rights to McDonalds and was able to sell more franchises than the McDonalds brothers ever could. Although he did sacrifice extensively throughout the first years of his journey with the company, he later found great success. Although the McDonalds brothers contributions were great, their vision and

Kroc continually clashed with the McDonalds brothers over changing the formula. He decided that he wanted full control of McDonald’s. In 1967, Kroc bought out the brothers for 2.7 million cash. This, however, did not include the original McDonald’s. Without the rights to their own name, the brother were forced to change the name of their original restaurant to The Big M. Kroc decided to open a McDonald’s one block away. By doing this he put the McDonald brothers out of business for good.

Although many people visit fast-food restaurants every day, they may be unaware of the detailed thought that is made towards the structuring of the business and its employees. Many times, we are on a constant rush to purchase our food and to quickly leave. Within the last few years, restaurants have taken a note of this, and have even developed what is known as the ‘Drive-Thru’. In today’s modern society, one thing people seem to be short of is time. We go in restaurants and literally expect ‘fast’ food. Restaurants like McDonald’s have developed ways to decrease the amount of time for which people have to wait for food; thus catching the attention of many Americans going about their day with limited time. McDonald’s developed innovative ways to configure the methods for which its food should be made. Their developments are what have placed them in the top spot, where today their franchises are globally recognized. Today they hold the record for the largest chain of hamburger fast-food restaurants in the world. McDonald’s was originally founded by two brothers named Dick and Mac McDonald. Having observed their method of food production, Ray Kroc now owner of McDonalds, was stunned by their effectiveness. The brothers had developed a system of concentrating on only a few items—hamburgers, fries and drinks.

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Ray Kroc, the founder and owner of McDonald's, once stated once stated that “He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama.” To achieve this, he chose a unique path: persuading both franchisees and suppliers to buy into his vision, working not for McDonald痴, but for themselves, together with

McDonald brothers opened their restaurant in 1948, and along with several other fast food chains that still exist today opened right after. Burger King and Taco Bell started in the late 1950s. Mcdonald’s is one of the fastest and largest growing fast food chains in America. Despite Mcdonald’s success, their brand does not always gain positive feedbacks from around the world. Protestors from many countries like China, Russia, Holland, India and even United Kingdom have accused McDonald’s for aggressively selling unhealthy food to consumers all across the globe.

Kroc's idea of the way to develop McDonald's into a profit was to sell an operating service to partners. This revolutionary way of doing things, instead of just supplying franchisees with milk-shake formula and ice cream, is what led to

Ray Kroc had to choose his attitude and character over the skills expected of him. Ray Kroc used the McDonald brothers to his advantage. Ray used the team roles to his main advantage where he led the franchise to be successful, he thought of the strategies of property by which he bought land and sold. The franchises which was owned by him and the McDonald brothers. He took everyone’s needs into consideration he handled all the business factors in a good way. He was also the doer he was up in the front line with opportunities within the different

Today, McDonald's is one of the world's largest fast food restaurant chains, serving 68 million customers each day

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

Dick and Mac McDonald opened their first drive-in restaurant in 1941, relying on carhops— waiters who went from car to car—to take orders from patrons parked in the restaurant’s large lot. In 1948, the brothers abandoned their popular format and introduced self-service windows, 15-cent hamburgers, french fries, and milk shakes. They standardized their preparation methods (in what they termed the “Speedee Service System,”) with exact product specifications and customized equipment. Every hamburger, for example, was prepared with ketchup, mustard, onions, and two pickles; the ketchup was applied through a pump dispenser that required just one squirt for the required amount. Ray Kroc, who held the national marketing rights to the multimixers used in the restaurants to make milk shakes, met the McDonald brothers in 1954. He was so impressed by their restaurant and its potential that he became a national franchise agent for the brothers, and founded the McDonald’s chain. Like the McDonald brothers’ first restaurant in San Bernardino, California, the McDonald’s chain featured a limited menu, low prices, and fast service. From the moment in 1955 when he opened

The founder of McDonald is Raymond Albert "Ray" Kroc was an American businessman and philanthropist in 15 April 1955. He joined McDonald's in 1954 and built it into the most successful fast food operation in the world. McDonald is one of the largest food franchise restaurant in United States and abroad as well. Most of the top menu in the company such as hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. In 117 countries, there are more than 32,000 McDonald's restaurants (Miranda B, 2010). According to a 2012 BBC report, McDonald's is the world's second largest private employer and serving around 68 million customers daily.