Mcdonalds Innovation Ideas

1125 Words Mar 30th, 2013 5 Pages
The McDonald’s corporation is one of the most known brands around the world. McDonald 's has built its success around a formula of providing a range of standardized high quality products quickly and reasonably priced. Today, many people live busy lives and place great importance on convenience when buying and paying for goods and services. Modern, quick service products such as drive-in car washes, smart phones and fast meals attract this market. For many people, this emphasis on instant service is a winning formula, particularly for younger people and young families. However, modern consumers of all ages are seeking experiences that are more individualized than in the past. McDonald 's needs to develop new concepts and products that will …show more content…
In addition, they would be smart to serve breakfast and lunch all day. This would attract people who come for only certain products at all times of the day. Creating a more modern menu of items would help McDonald’s appeal to more people by being different than their competitors because they are able to offer more options to the customer and it is something new that will spark new customer attention.
Another idea that McDonald’s should do, and I am surprised that they don’t, is have an app where you can pre-order your food and pay for it in advance so you can run in, pick it up, and be on your way. In a world where we do not want to wait and we want things more convenient and fast, this is a great solution for those customers. This seems like something that would not cost a lot of money to do, and would create an innovative product that many social media fans would love. It creates the feeling of importance to the customer and provides a great service. Many companies will also use app’s to highlight nutrition facts, weekly deals, and discounts to the customer to make them feel connected to a “VIP” community. Though we want a high quality product fast, we also want good customer service and convenience, so with all of it together an amazing innovative brand will stand out.
Over the long term, McDonald’s
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