Mcdonalds Vs Dunkin Donuts

Dunkin’ Donuts History and Current Position Originally opened in 1948 as ‘Open Kettle’, Dunkin’ Donuts is a classic and iconic company. The company was founded and is still located in Massachusetts. Based off the idea that construction workers enjoyed dunking their donuts in coffee, the company has thrived as a straight forward good quality company. Since the time that the company was founded it has grown to include the Baskin Robbins franchises as well as grown to over 8 billion US dollars in annual

Starbucks, unlike other American restaurant chains, typically favor one of two business models: the standard retail business model or the license model. To this day, most of Starbucks net revenue is generated by the retail locations the company owns. Starbucks targets highly populated areas with large volumes of foot traffic. Additionally, Starbucks is accommodating globalization by loosening its licensing agreement requirements, and using pieces of the franchise model to rapidly expose itself to

it to be essential to first analyze all three brands using various Brand Management tools. View pages 1-9 for our initial analysis. Background Information | Dunkin’ Donuts | Starbucks | McCafé | Founded | 1950 in MA | 1971 in Seattle | 1993 in Australia | Mission | “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” | “Our mission is to inspire and nurture the human spirit – one person, one cup,

Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some, a morning cannot begin without it. Many daily rituals include it. It can be seductive, enticing, and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes, their refined ability to distinguish “good” coffee from “bad.” And once a diehard coffee drinker finds his favorite

Starbucks also has been the company to be boycotted because of Howard Schultz and his alleged closeness to the Jewish Community. There were also two class action suits filed against the company. Carr vs. Starbucks and Sheilds Vs Starbucks are two such cases and even though the company has denied liability in these cases it has agreed to a settlement to avoid the protracted litigation (Khattab, Aziz, & Naguib, n.d) Socio-cultural factors (changing demographics

DUNKIN’ DONUTS Fall 2006 ® The Bright Agency The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with Dunkin’ Donuts sets out to re-brand the company, reflective of a company that 's expanding. The campaign allots $35,000,000 for the course of a calendar

started the journey of Dunkin from a coffee and Donut shop in 1946. The shop was not called ‘Dunkin Donuts’, it was called ‘Open Kettle’. This successful venture encouraged him to start another one which is today called Dunkin Donuts. The first Dunkin outlet was opened in Massachusetts, USA in 1950. Dunkin Donuts today is one of the largest baked good chains in the world. Present in over 30 countries and in excess of 11000 locations, it serves more than 900 million Donuts and one and a half million

Franchises are across the world these days’ place like McDonalds,7eleven and Burger king have been around for a while and will continue until the day the world dies. A franchise is a business relationship in which a franchisor grants a license to another business a franchisee. To become a Franchise is not an overnight task. Capital needs to be raised to purchase the franchise most franchises can be up to one million dollars or more. After raising capital, a franchise can be purchased, but there are

Franchises are across the world and their growing. places such as McDonalds,7eleven and Burger king have been around for a while, and will continue until the day the world dies. A franchise is a business relationship in which a franchisor grants a license to use the name of the business calling him the franchisee. To become a Franchise is not an overnight task Capital has to be raised to purchase a franchise. Most franchises can be up to one million dollars or more. After raising capital, a franchise

Table of Content Executive Summary 3 Background 4 Dunkin’ Donuts (Dunkin’ Brands) 4 Starbucks Coffee (Starbucks Corporations) 4 Leader VS Follower 5 Financial Analysis 6 Liquidity Ratio Analysis 6 Debt Analysis 11 Profitability Analysis 13 Stock Investment Analysis 16 Non-Financial Analysis 20 SWOT Analysis 20 PEST Factor Analysis 23 Product Life Cycle Analysis 24 Boston Consulting Group (BCG) Analysis 25 Conclusions and Observations 27 References 29 Executive