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Media?s Importance To Society, In Spite Of Adverse Effects Essay

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Media’s Importance to Society, In Spite of Adverse Effects
It has been said that the media is a bad influence on society. This is true in some cases, but we have to also add this to the statement; society also influences the media by what it chooses to promote or watch. Media is a very important part of society today. Even with its adverse effects, we could not live without it.
To start with, it is only fair to ask why society thrives off the media. Society, at least the past few generations have always had an influence from media in some form or another. Media in most circumstances is a way for the members of society to keep themselves informed on what is happening around them, …show more content…

The Forum for Applied Research and Public Policy also questions the intent of some news programs, mentioning scientific research asking whether or not they are promoting science or sending out information they do not comprehend, thus generating scientific “noise” (Fitzpatrick 95). All of these are things that have stemmed from the mass broadcasting of an individual's ideas through the media that are picked up by many. But, can we blame the media? For almost everything produced is produced with a target audience in mind, a group of people who want to and are willing to pay for the production of that media source.
Yet, we cannot leave out the positive effects of the media. The media is a tool for mass communication, entertainment, and knowledge, all of which are important to the way the society, as individual communities and as a whole global community, functions. Amy Dickinson, who worked for a network station and also claims to be an avid television watcher, says that television must be taken in moderation and should be done as a family activity. She states that media can be a positive influence when presented in the proper way (Dickinson 114). In most cases, it is just easier to look at the flaws in something before realizing the positive effects it has.
Again, sit back and take a look at how much we depend on the media in our lives, how it affects us in either a negative

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