Microeconomics Ice Cream Analysis

2638 Words Jul 13th, 2011 11 Pages
ECO 201 : Microeconomics Research Paper
The Unilever Group
Ben and Jerry’s Homemade Inc.
Ice Cream
June 9, 2011
Deborah Minassian
ECO 201 : Microeconomics Research Paper
The Unilever Group
Ben and Jerry’s Homemade Inc.
Ice Cream
June 9, 2011
Deborah Minassian

Abstract Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained
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If all exchange rates remained equal they would have reported a decline in profit of 1.0% which is a result of the world economies. The Unilever Group’s report on ice cream stated that they saw volume growth and share gains in most markets. Specifically they saw a strong performance in Western Europe, Mexico, Indonesia and Australia. Much of this growth was due to the Magnum Gold acquisition and the marketing of this product in these markets. Product quality improvements helped their Klondike line achieve strong results in the U.S.A. The Unilever Group maintained a negative price growth in ice cream. The negative price growth reflected slightly lower gross margins, at constant currency, with commodity costs higher. According to Market Line a leading business information company, in 2007, the companies with the largest shares in the ice cream business was Unilever, Nestle and General Mills. The breakdown is as follows:

This chart demonstrates the amount of market share Unilever had among its competitors during 2007.
Competitive Advantage Although Ben and Jerry’s is owned by a large international corporation, company 's mission statement continues to describe what Ben Cohen and Jerry Greenfield started in an old gas station: A social mission to operate the company in such a way that a concern for the global community is calculated in corporate
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