Microsoft’s Partnership with Unhcr – Pro Bono Publico Essay

1089 Words May 17th, 2013 5 Pages
Microsoft’s Partnership with UNHCR – Pro Bono Publico?

Microsoft’s Partnership with UNHCR – Pro Bono Publico?

Let me first provide the landscape of this case study by highlighting that the evolution of the partnership between the United Nations High Commissioner for Refugees (UNHCR) and the software giant Microsoft Corporation facilitated a strategic and mutually beneficial partnership, as well as shaping the definition today of good corporate social responsibility. The corporate social responsibility (CSR) initiative was created back in 1999 as an endeavor at a point in time when Microsoft employees engaged to assist to aid the victims of the Kosovo crisis. The emotional undertaking is referred to as the spark created
…show more content…
Investors invest for the return that they come to expect and receive, not necessarily deriving some emotion of a “feel good moment”. Identifying and fostering partnerships is the ideal solution, maintaining those relationships that aligned closely with the company that is meant to last, and giving ones employees a great sense of belonging and contributing towards a cause - all lead towards a long-term goal of providing some ideal public relations and brand citizenry- ship longing for acknowledgment. UNHCR created more opportunities through the partnership with Microsoft. In our readings Microsoft lacked investment opportunities, share price dropped in valuation an the company itself was portrayed as a monopoly power in our society. The concept behind the Global Citizen activities within Microsoft or CSR initiatives in Kosovo was also to get the recognition throughout the industry from stakeholders. With the Letter of Understanding (LOU) transparent as key objectives for the public to view, it reflected social responsibility, a UNHCR Corporate Code of Conduct and a partnership that did not fulfill any financial gains (Coethica, D. 2010). In suit, the partnership clearly illustrated an alliance about mutual humanitarian components, reputation and provided stated outcome or opportunities as deliverables. While reflecting on the 1999

More about Microsoft’s Partnership with Unhcr – Pro Bono Publico Essay