Mindless Eating: Why We Eat More Than We Think

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Do you know why you eat as much as you do? Well marketers know the power of psychology on food. Social cues such as outside influences and internal cues have an important affect how much food we eat and why. Dr. Brian Wansink is a food psychologist who works for Cornell University. He founded the Food and Brand Lab in 1997. His goal is to inform people about mindless eating and its effects on health. Wansink has conducted 250 studies, written 100 academic articles, and has made 200 research presentations. In the book, Mindless Eating: Why We Eat More Than We Think, Wansink describes how the mindless margin of what we eat is influenced by environmental cues, portion sizes and marketing. It is the exception to many traditional diet books …show more content…

Mindlessly eating can be used to encourage others to eat more healthy food. He focuses on what marketers use to get you hooked onto the foods you eat. He shows how to remove the cues and work with the cues that cause you to over eat, so this isn’t your regular diet book. Wansink uses psychology combined with marketing to describe how the mindless margin works. How we don’t normally count the amount of food we eat and the tricks marketers use. Unseen eating scripts influence the way we eat. Food expectations effect what we taste whether good or bad. Everything in this book is mainly about reengineering your diet to eat smaller portions of the food you love.
Signals and cues are the ones that cause us to overeat. We make dozens of food decisions daily and Wansink describes this within his studies. Wansink uses illustrations, creative examples and lab reports to conduct his experiments. Wansink is a very credible source of information. In the introduction, he doesn’t waste any time proving his knowledge over food psychology and his passion for food science. He received a master’s degree in communication research, with that degree he worked for Better Homes and Gardens. This was where he discovered the importance of choosing the best cover stories to draw in more readers and customers. Later, he applied for his Ph.D. in Consumer Behavior at Stanford. This experience was a catalyst

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