Mobile Commerce: Boon or Bane?

Analysing the competitive advantage of M-Commerce it is observed that M-Commerce enables simpler, faster and efficient business transactions. For developing country like India, M-Commerce offer considerable opportunity for growth.

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

The external analysis reveals that Target Corporation must address the threat of a growing online and mobile commerce (e/m-commerce) market. Shoppers’ behavior and the accompanying technology are evolving. Sociocultural and

Although major retailers have had credit card breaches, which devastated consumer trust in credit, Mobile payment systems stay efficient, but risk personal and financial data fraud similar to plastic credit card usage theft. Patrons fear merchants can track your shopping habits, location and financial records using a mobile GPS signal. Nevertheless, worries that someone can steal their information when sent wirelessly therefore consumer confidence remains low. Thorough safety measures will help give customers composure and regain assurance. (Busby, 2014) (Sapienza, 2013)

Many of us think that we are living in a state of safe technology where no one is following you when you are online shopping, going on your social media pages, such as Facebook, or searching for online travel deals. How can a customer protect their privacy? “Mapping, and Sharing, the Consumer Genome” written by Natasha Singer, will tell us how the digital marketer provides sensitive information such as age, gender, race, ethnicity, interests, place of residence and purchases, and how it is being used, along with the concerns the consumers will face (Singer, 2012). The author proved her points based on her research, interviews and an expert opinion on a particular company called “Acxiom Corporation.”

have many similarities in the way of tracking their citizens as stated before. For example the article “That’s no Phone. That’s me Tracker” the authors, Peter Maass and Megha Rajagopalan, talk about how cell phone companies gather information through GPS technology and smartphone apps, “Every year, private companies spend millions of dollars developing new services that track,store, and share the words, movements and even the thoughts of their customers” (paragraph six, quote used by author, stated by Paul Ohm). This implies that data is constantly being recorded for the companies. Not only is this information beneficial for the government as a tactic for crime prevention/solving but also for advertisers. Apps like snapchat, instagram, facebook, twitter are all free because the companies want to be able to see the kind of things that people are interested in to advertise merchandise and other things. In the article the authors inform their audience by stating that cell phones are losing their purpose, the purpose of making phone calls. “...showed that making calls is the fifth-most-popular activity for smartphones; more popular uses are showing that social networks, playing games and listening to music. The smartphone is taking over the functions that laptops, cameras, credit cards, and watches once performed” (paragraph

This research focuses on the topic area of ‘Consumers attitude towards mobile shopping’ in relation to Marks and Spencer, the high street retailer that is known for selling British quality goods. Marks and Spencer provides clothing for women, men and children; as well as footwear, household items and food to its consumers. This report will focus specifically on offers and discounts on Marks and Spencer’s mobile application.

As modern society carries smart phones with them wherever they go, marketing opportunities are created making it possible for someone to browse the internet, use a search engine, watch a video, connect with social networking, just about anywhere they are at any given moment. As a matter of fact, 79% of

Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).

Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.

Whenever we sit in the subway, eat in the restaurants, work in the offices, or study in the classrooms, it seems that we can always see people play around their cell phones. Cell phone is used extraordinary frequently and widely and takes an important role in people’s daily life. The crowd use cell phones to do a bunch of things, such as calling, texting, searching the Internet, taking photos, using GPSs to get directions and so on. Individuals have large demand for those cell phone’s utilities. However, the enormous demand will also bring notable privacy threat to the public. There is a contradiction between cell phone users’ demands and privacy threats as well as the necessity for those users to learn to how to balance the two things.

In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.

Data availability has become instantaneous with the advent of powerful and highly available wireless networks, state of the art mobile computing devices, and mobile computing applications. Consumers have access to a wealth of their own data while on the go - what was not thought possible a decade ago has materialized into an expectation of instant data gratification. Benefits realized by consumers because of the ability to gain access to their own data via mobile applications are many. Convenience is one benefit followed by the efficient way that mobile computing applications give consumers access to their data in real time. Some examples of these mobile computing applications are: “Mobile banking, mobile health monitoring, social networking, shopping, music, video and email.” (Gartner, 2009) Most major banks have developed applications that run on today’s

The expansion of the World Wide Web and increased access to devices which allows internet access has resulted in the creation in a new form of retail transactions; Online shopping. (Shim, Quereshi and Siegel 2000) define Web Shopping as the process consumers go through to purchase products over the internet. (Alba et al 1997) defines it from a consumer view point as, web shopping allows web shoppers to search and compare various products or services over the internet that are located in different parts of the world. Online shopping can be accessed from a variety of different devices now not only via computers which are stood in one place but consumers can access online shopping now from smart phone devices. Due to the advance in new technologies web shopping is still growing not only with the UK, also in other developed European countries; “Sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain are expected to grow from £132.05 bn [€156.28 bn] in 2014 to £156.67 bn [(€185.39 bn] in 2015 (+18.4%), reaching £185.44 bn (€219.44 bn) in 2016.” (http://www.retailresearch.org/onlineretailing.php). The rapid growth in the online retail has created a vibrant market space which holds strong competition with all other shopping habits. It is obvious that online shopping is growing as more and more consumers are turning to the internet to purchase products and services, the question is what drives consumers to turn to the internet over the

The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerce's next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011).