Mobile Commerce: Boon or Bane?

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Mobile commerce: Boon or bane? Mobile commerce, or m-commerce is defined as "any electronic transaction or information interaction conducted using a mobile device and mobile networks (wireless or switched public network) that leads to transfer of real or perceived value in exchange for information, services or goods" (Abbott 2012: What is m-commerce). On one hand, m-commerce seems to offer the ability for consumers to engage in transactions with greater ease and convenience. On the other hand, there is great concern that this convenience comes at a high price and is highly invasive in terms of its impingement upon consumer privacy. "New breed mobile commerce vendors, eager to send customers targeted ads and marketing offers based on the exact whereabouts of their cell phones," may tout the value of their services to consumers, but some users find this frighteningly intrusive in terms of the knowledge that can be accumulated on their whereabouts (M-commerce vendors attack privacy concerns, 2000, CNN). Despite the benefits of m-commerce, these serious concerns have not been fully answered [Thesis]. Although Internet shopping has been popular for many years, m-commerce has unique features that make it attractive to retailers and consumers. Shopping can take place literally 24-7, with the ease of turning on one's phone, anytime, anywhere. There is no need to be bound to a computer terminal. Also, a wider demographic of consumers has mobile phones, versus personal

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