Case Study Of M-Commerce

4. The key methods of collecting primary data (1.1). Justify the choice and application of data collection methods and research instruments to explore an area under investigation (2.3). Evaluate their relative strengths and weaknesses (2.4)

Just like most of the research, there are two types of data in our project, the primary data, and the secondary data.

(A systematic analysis of primary data to identify relationships between patterns, trends, errors and anomalies is to be included. Secondary data should be included where appropriate and its source clearly stated. Analysis and comparison of both types of data should also be included.)

Competitive strategy tends to offer beneficial position to the organisation over its direct competitors in reference to quality, price and competitiveness. In consideration to Currys PC World, it is identified that the organisation represents to function in telecommunication and information technology retailing business and with the development of e-commerce platforms of business transactions, the business approach helped organisation to significantly achieve upper-hand over other online as well as traditional rivals. E-commerce transaction platform offered competitive edge to Currys PC World with cost advantage. The organisation has achieved significant advantage through successful strategic management implications including planning, assessing, implementing and monitoring business decision that effectively empowers organisation to achieve long term business objectives. The electronic commerce implementation has offered benefits to organisation in different perspectives such as it enhanced the business revenue, competitive advantage, cost reduction and improving relationship with suppliers and customers (Arbaugh & Hwang,

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

This study will require Primary data and Secondary data. Data collection will be done by designing appropriate questionnaire and conducting semi structured interview.

Today e- commerce has become an integral part of everyday life. Accessibility to e-commerce platforms is not a privilege but rather a necessity for most people, particularly in the urban areas. The first E-Commerce site in India was rediff.com. It was one of the most trafficked portals for both Indians and non-residents Indians. It provided a wealth of Indian related business news a reach engine, e-commerce and web solution services. Today the number of internet users in the world is close to 3 billion. Out of this, India has a total of 259.14 Million internet and broadband subscribers. (Source: Internet Usage Statistics - The Internet Big Picture - World Internet Users and Population Stats” available at http://www.internetworldstats.com/stats.htm ) This penetration of internet coupled with the increasing confidence of the internet users to purchase online, has led to an enormous growth in the e-commerce space, with an increasing number of customers registering on e-commerce websites and purchasing products through the use of mobile phones. It is not surprising, therefore, that India is in a prime position for the growth and development of the e- commerce sector. In particular, e-commerce presents one of the greatest opportunities in the retail sector. The mergers and acquisitions are also taking place in e-commerce

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerceand e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail, (SearchCIO, 2015). In other words e-commerce is the buying and selling of goods and services online.

This study will prove that e-commerce has grown because it adds value to people’s lives. It will show that e-commerce will not disappear but evolve into something even greater than what it is right now.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

In the present Business organizations, mobile commerce has been presented in account, administration, retail, and telecommunication and data innovation administrations. In these areas, M-Commerce is not just being broadly acknowledged additionally it is by and large more utilized as a well known method for business/commerce. In this paper I attempt to give an outline of the essentials about m-commerce present statistics and limitations.

Business started to grow in IT world with the introduction of internet but it had never been a proper platform for commerce till internet became mobile. E-commerce is now a well established and rapidly growing field and this has

E-commerce has built a nearly perfect market because immediate and people are able to compare the offerings from numerous sellers worldwide. The growth of E-commerce has numerous advantages over the traditional stores or brick-and-mortar stores, which include greater flexibility, improved market outreach, lower cost structures, faster transactions, broader product lines, greater convenience, and customization (Srinivasan, Anderson and Ponnavolu, 2002). E-commerce provides opportunities to businesses especially in developing countries to access to the global market and reduce the transaction costs, and also helps developing countries to overcome the world economy problems (Lawrence and Tar, 2010). Since E-commerce enables all businesses from anywhere in the world to access to the global market, all people have equally chance to compete with the others. Without E-commerce, it is almost impossible for small-medium enterprises (SMEs) to compete with the large organizations due to the amount of the capitals that makes the larger organizations to hold the advantages over the smaller organizations. E-commerce is involved the use of the information technology (IT) to improve the communications and transactions with all of an organization’s stakeholders. E-commerce is also used as a new innovation strategy to raise business competitiveness,

Low internet penetration is a major challenge for the e commerce industry in a developing country like India. This restricts the reach of these internet based companies.

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.