Hotel Consumer Preferences Investigation Of The Hotel Industry

If the preferences of the guests corresponds to what we have in the hotel, we could know that those are the guests who belong to our hotel. We have to be able to satisfy the guests completely.

on limited and extensive choice in context to hotels. This study aimed to replicate current

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

An extensive literature study was undertaken and aspects that were discussed in the secondary research include the various components of customer service, as well as the marketing environment of Hotels in Egypt in General and Cairo in particularly.

In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can

In this new era, it is difficult to continuous survive in the hotel industry, the numbers of the hotel organizations increased dramatically to cover the huge flows of tourists. It means that the more the hotel organizations develop, the more the competitors surrounded. Hotel which had good image and able to provide high quality service will attract the attention of tourists, because tourists will tend to make comparison between hotels which able to give them the most valuable rate of services with reasonable price. Based on this statement, hotelier will make the improvement in terms of marketing, resources and financial to increase their strength in hotel industry.

In order to have the most applicable data for the investigation of what the viability of the hotel, the data collection modes that are most suitable for the research are both primary and secondary data collection methods. This is because both of them offer a wide array of information that is highly viable to the investigation. Despite the fact that primary data collection modes are preferred to secondary; one has to realize that the latter is cheaper and conveniently available by use of researchers at any given time. 1. The use of questionnaires - The purposes of asking questions is to identify what kind of preferences the clients have before going to a restaurant. One thing that is evident in all of these

There are different strategies that must be considered by the organisations operating in hospitality industry. The contributions made by the firm donate towards the performance and achievement of the company. The purpose of this paper is to analyse the strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group. Different models and strategies are used for analysing external environment, core capabilities, culture, and strategic choices of the firm.

The reports related to profit, investment, etc at the end of the month takes time to get it.

The next part would be to examine Critical Success Factors specifically for the Hotel Industry and attempt to compare what theorist would defy as appropriate to the Churchill’s current state under the Hyatt. The primary emphasis would be to look at Service Quality and Customer satisfaction.

In this report, an investigation of the different aspect of the hotel will be made in comparison to the case study written by Stephan Michel in 2005. First of all the marketing mix shall be analyzed and explained in

My personal view of point, the 3 factors which mentioned by the researchers as above consists of advantages and disadvantages. According to Kivela (1996) she claimed that customer are likely view the service as bundle of attributes which affect their decision to select a brand. This point showed that hotel must maintain a high service in their property in order to have a long term business relationship with the guest. Service is the main element which differentiate an individual property compare to other property around the world. In order to ensure the employees satisfy and happy working in the hotel, the management should treat the employees as how they treat the guests in the property. As

The hypotheses was clearly stated and used to provide the initial theoretical framework. The hypothesis was also stimulated from an earlier study that stated that a larger hotel chain conducted a similar study using different variables with a common purpose. [ (Trochim, 2006) ]

Chan, ESW & Wong, SCK 2006, ‘Hotel selection: when price is not the issue’, Journal of Vacation Marketing, vol. 12, no. 2, pp. 142-159, (Online Sage).

In the first paragraph, the authors claim that the idea of brand strategy has been widely accepted in hotel industry. The authors cite Dev et al. (2009) and state that the brand strategy becomes vital in hotel marketing. To further support that assertion, the authors continue cite Jiang, Dev & Rao (2002) and state that beginning with Quality International in 1981, most hotel companies have developed many brands concentrating on different markets. Thus, I think the reasoning for this assumption is sound and logical. Nowadays there are numerous brands existed in the hotel industry, such as Accor, Marriott, and Hilton. The existence of numerous brands indicates that hotel industry has accepted the importance of the branding in marketing strategy. In line with Dev et al. (2009) and the authors, Bailey & Ball (2006) state that hotel industry has adopted branding, the branding has become a “powerful force” in marketing. Thus, I agree with authors on this assumption.