Morgan Ann Farenthold
Applied Political Communications
July 21, 2015
Final Project
David Ogilvy, “Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.”
The goal of the Ted Cruz for President campaign is to generate “a campaign for content” -- a strategic combination of tactics and messaging to maintain our narrative of “Reigniting the Promise of America” and “Uniting ‘Courageous Conservatives.’” The only way Ted Cruz becomes the Republican nominee and the President of the United States is by creating a following. This momentum and following will come if he successfully puts his candidacy into the context of a larger generational need, national interest or other impending moral needs. President Reagan was known for defining the mood and generational obligation the American people were feeling during his time as a candidate and as the President of the United States. This understanding of how the people were feeling allowed for President Reagan to make an emotional connection with voters and spark a sense of optimism within everyone, helping him win the election and be one of the most talk about President’s still today.
Being the best communicator is a key factor of the next Republican nominee for President. When you look at the positions of all the current Republican candidates, they all agree on 80% of the issues and all
Throughout his Farewell Address, Reagan employs syntax to advance his purpose of the unification of America, when he says “We’ve got to do a better job of getting across that America is freedom-freedom of speech, freedom of religion, freedom of enterprise. And freedom is special and rare. It’s fragile; it needs protection.” he repeats the word freedom many times, which invokes the feeling of pride and patriotism to the audience and expresses that America is a very prominent symbol of freedom, people from all around the world come to America because when they think of America, they think of total freedom. Reagan also emphasizes how Americans need to teach their children of the pride and spirit of America, for the betterment of America’s future society. Moreover, points out three particular freedoms America provides, Freedom of
Prior to 1962, America was beginning to combat its recession. In an attempt to accelerate the process, President John F. Kennedy called upon the nation, to make sacrifices for the benefit of this country. Now, Kennedy is forced to address the nation once again to secure his beliefs, by using diction, repetition, appeals to authority, logic, and emotional appeals. Kennedy’s speech stirred the nation and furthered his dream because of his strategies.
President Ronald Reagan’s speech “A Time for Choosing” was my selection for this assignment. Prior to his presidential election, Ronald Reagan was catapulted forward in his career by his motivational speech later titled by some simply as “The Speech”. At the time, Regan had recently changed from a long-standing Democrat to a Republican. Although his speech was unable to prevent President Lyndon Johnson’s ultimate win, it was very memorable due to the emotionally powerful and deeply moving presentation. Creating an unknown, yet powerful pull for his inevitable position as President. By conveying his points with such an emotional drive, “A Time for Choosing” became one of the most important speeches of his career. The soon to be President delivered this speech with strong words many Americans were not prepared to hear but came to accept. A speech that created many questions and provided many answers managed to express a level of emotion that seemed urgently calm. As one of President Reagans greatest speeches “A Time for Change” provided the world with a preview of a President in the making.
Reagan had gained strong speaking skills while previously working in the acting industry thus enabling him to better connect with his audience. Reagan believes that the country is headed in the wrong direction and that America has several challenges at home and abroad. America’s government was in an economic crisis during the time this speech was given. He knew the citizens needed to hear something strong and powerful that promised change for a better way of life. “A Time for Choosing” was deliberative and not only informed and inspired the audience but it also provided America with a lighthearted source of entertainment. The style changes at the end of the speech and establishes an optimistic anticipation for the future. Reagan constructs the case for Goldwater and states in his closing sentence “We will keep in mind and remember that Barry Goldwater has faith in us. He has faith
Reagan was a kind, easy going, down-to-earth kind of guy which he portrayed through his television and radio talks. Even when he was shot in the chest, he was able to keep a smile on his face and joke with his wife. He was a very confident president and was great at giving Americans what they wanted. But political analysts disliked him for his simplistic view of the world (“Ronald Wilson Reagan”). He was given the name Great Communicator because of his ability to maintain support of the nation, even when his policies were not going well (“Ronald Wilson Reagan”). “Reagan was a hero to much of the American public and a villain and idiot to many political pundits” (“Ronald Wilson Reagan”). Conservatives thought that his administrative style was too easy going (“Ronald Wilson Reagan”). But he was admired by the public for his patriotism, commitment to traditional moral values, and hatred of communism (“Ronald Wilson Reagan”). However Reagan’s legacy is still very
Ted Cruz resonates with the average American more so that any current candidate running for the Presidency.
Reagan had a strong vision for the American future and believed that through hard work, patriotism, and the Lord, we could say “it’s the morning again in America”.14 Reagan stated in his inaugural speech “It is time for us to realize that we’re too great a nation to limit ourselves to small dreams. We have every right to dream heroic dreams, those who say that we’re in a time when there are no heroes; they just don’t know where to look”. Reagan has inspired countless people with his charm, humility, faith, ability to lead, and clear thinking but he was first and foremost, proud to be an
In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important
Reagan was willing to lift the morale of the country, inject optimism and lead to victory in the cold war against communism. To do so, he decided to show his mandate in the recovery of the economic welfare. He made it very clear in the speech of his inauguration: “It is my intention to curb the size and influence of the Federal government.” and averred that the secret to America’s wealth was that “here in this land we unleashed the energy and individual genius of man.” The Reaganite mission to restore popular faith in capitalism and individualism as social norms made substantial head ways in the 1980s, gains for American conservatism that liberals have not succeeded in reversing. Reagan is part of a select group of political leaders, including Thomas Jefferson and W. Wilson, whose names because watchwords for political creeds and stances toward Reagan was indeed the guy for the job as his ideals and promises couldn 't been more like what the people wanted.
As stated in an article from Newsmakers, Ronald Reagan was known as “the Great Communicator” because he was able to clearly speak to the public due to his unusual experiences before presidency (Newsmakers). Every president of the United States has a unique story, but Reagan possessed many remarkable characteristics. Today, many people recognize Reagan as a former president, but few know about the struggles he faced and his success before presidency; his political party transition, handling economic fluctuation, and his attitude throughout his terms in office made him an unforgettable political figure.
Over the centuries, America has welcomed presidents from different backgrounds and political viewpoints. Most men who became presidents didn’t win their way in by mentioning what they wanted to accomplish but by displaying empathy and kindness to the citizens. Franklin Roosevelt and Lyndon B. Johnson are two great examples of how they earned the citizens heart and support. However, their support and popularity didn’t assure their presidency would be a success which wasn’t as successful as their presidential vote victories.
America faced its greatest economic crisis since the Great Depression. Greatly influenced by his devout Christian mother, she taught him that the most important knowledge concerned right and wrong. Reagan believed there was a Devine plan and purpose for everyone. His mother taught him to see the best in people, to help those less fortunate, and to keep an optimistic attitude even in tough situations. Reagan had a deep faith in God and belief in the fundamentals of Christianity (D’Souza 26, 38-39, 214). The way he related to people made them feel like he was their friend (Noonan 171). He stood firm on the moral issue of abortion and voiced his beliefs when he stated that it was a “…wound in our national conscience” (D’Souza 212). Reagan believed in Americans working in unity. Citizens should be a part of communities that work together to improve their lives. In fact, he praised people that voluntary supported “…church, charity, culture, art and education” with gifts (D’Souza 117). At the beginning of his presidency, Reagan challenged Americans to "begin an era of national renewal” (The Reagan Presidency).
On January 11, 1989, President Ronald Reagan sat at his desk in the Oval Office to address his nation for the final time. This rhetorical moment was not the first of its kind. Rather, the Farewell Address is a Presidential tradition, started by George Washington, that every president takes part in before leaving office. As a sort of “goodbye” to the nation, the President discusses the accomplishments of his administration while offering pieces of advice for the future. Washington warned against a government with an “unmoderated” political party system (Spalding 75), Ronald Reagan warned of the effects of an America devoid of patriotism.
Americans have become used to politicians who will not go against their party’s line. Instead of having numerous free thinking elected officials who come together to ensure the welfare of society, we have two parties that control almost everything. This was not how Theodore Roosevelt led our country. He was a visionary and ethical leader. This paper explains why by describing Theodore Roosevelt’s use of visionary leadership to protect America’s natural resources by being an emotionally flexible leader and using his inspirational motivation. Theodore Roosevelt was an Ethical Leader because he put service before self by resigning from the position of Assistant Secretary of the Navy to fight in the Spanish American War and was a free thinker who went against his party to protect the welfare of society. Theodore Roosevelt has personal relevance in my development as a leader by modeling service before self and allowing me to see how I can improve my inspirational motivation. In order to understand Theodore Roosevelt as a leader, you should first know the impact of his visionary leadership.
President Reagan read his speech in public with so much care for the people and their families. Some examples that shows that he cares is that in the first paragraph he says “We know we share this pain with all of the people of our country”. This part of speech says a lot because he is referring to that the deaths of the astronauts has not been hard on the families but also on the country. President Reagan wants the audience and the crowd watching to feel the pain and also the astronauts were brave enough to go up in mission without caring about the consequences.