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Most Campaigns Are Too Complicated

Better Essays

Morgan Ann Farenthold
Applied Political Communications
July 21, 2015
Final Project

David Ogilvy, “Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.”

The goal of the Ted Cruz for President campaign is to generate “a campaign for content” -- a strategic combination of tactics and messaging to maintain our narrative of “Reigniting the Promise of America” and “Uniting ‘Courageous Conservatives.’” The only way Ted Cruz becomes the Republican nominee and the President of the United States is by creating a following. This momentum and following will come if he successfully puts his candidacy into the context of a larger generational need, national interest or other impending moral needs. President Reagan was known for defining the mood and generational obligation the American people were feeling during his time as a candidate and as the President of the United States. This understanding of how the people were feeling allowed for President Reagan to make an emotional connection with voters and spark a sense of optimism within everyone, helping him win the election and be one of the most talk about President’s still today.

Being the best communicator is a key factor of the next Republican nominee for President. When you look at the positions of all the current Republican candidates, they all agree on 80% of the issues and all

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