Mount Franklin Solo Ad Analysis

Solo and mount franklin, there both refreshing drinks, mount franklin is a spring water drink and solo is a lemonade type drink (Soft drink.) One is a healthy drink and the other is an unhealthy drink but tastes better. Spring water is made by natural water and manufactured into a bottle so it comes out spring water. Solo was made in the 1984’s and had a catchy slogan, “The ultimate thirst crusher.” Solo also used “The SOLO MAN” so that people know that he drank solo and was a huge athlete, Mount franklin always uses a celebrity in their ads so people look at the ad because it’s somebody they know and like. Mount Franklin also like to use sex appeals, to demonstrate when Jennifer Hawkins was grabbing the bottle of water she was in a bikini and the are changed from a jungle over to a beach. Solo targeted the people that are thirsty and want something to drink that will crush their thirst. They used it showing a person going through a marathon, doing so much physical work and then drinking the solo drink. The main contention of the solo ad was to get people that where thirsty to kick back and relax and drink a bit of solo. The intention for solo was buy this drink and you’ll taste greatness along with no more thirst. The contention for mount franklin was the spring water was refreshing and also

The two ads have a very different interesting factor of using women to sell their product by creating a psychological aspect to costumers so it will enhance their product of getting sold. Before advertisement became to effect tremendously in the American culture in 1920’s, Americans were going through ambivalence when they were categorized in functional groups such as the old middle class and the new middle class. The old middle class believed that hard work is good for the body and mind because Americans were working longer hours for less money compared to the new middle class that have great opportunities to work new jobs and have satisfaction doing the job while being paid well. Since America has changed to a new middle-class evolution, the economy and social status has shifted tremendously by creating new job opportunities

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.

Within the Old Spice ad it shows Ethos in it. With showing the noticeable color red which is a main christmas holiday color, and also the color that represents Old Spice as a whole for each one of Old Spices ads. The text is also in a red font color which shows more logos in the Old Spice ad, and this is telling that this is a regular Old Spice ad. In the Old Spice ad it shows the Old Spice brand words in the lower bottom of the ad with a nice cursive font, and more of a size difference in this Old Spice

The ad featuring the white men seems to look more professional and sophisticated than the African American on, because many of the items in the kitchen represented certain things. For instance, the golden wall represented wealth and money, along with the mixer and the men’s clothing. In the other ad, however, everything seems more inferior, with a refrigerator that looks out of date, the cheap clothing that the men are wearing, and the striped table sheet, which they could have possibly gotten at a dollar store or something. The gestures of the between the men are different as well. The black man is holding the two bottles in a way where he doesn’t want the other man to see him taking his beer. However, in the other ad, the white man feels more like the host as he is getting beer for his friends. Budweiser makes it seem like African American men steal and seem secretive towards others, whereas Caucasians just want to hang out with the guys to great, even though what they are drinking will abrupt their feelings. The second ad is focused around black men, but it also portrays how they are actually evil people because of the color of their skin. Another point to note are the two kitchens. The golden wall in the first ad shows wealth and the color of beer, which was what the company wanted, so people can think about their beer whenever they’re buying some. The other ad’s wall is white with patterns.

The ad featuring the white men seems to look more professional and sophisticated than the African American on, because many of the items in the kitchen represented certain things. For instance, the golden wall represented wealth and money, along with the mixer and the men’s clothing. In the other ad, however, everything seems more inferior, with a refrigerator that looks out of date, the cheap clothing that the men are wearing, and the striped table sheet, which they could have possibly gotten at a dollar store or something. The gestures of the between the men are different as well. The black man is holding the two bottles in a way where he doesn’t want the other man to see him taking his beer. However, in the other ad, the white man feels more like the host as he is getting beer for his friends. Budweiser makes it seem like African American men steal and seem secretive towards others, whereas Caucasians just want to hang out with the guys to great, even though what they are drinking will abrupt their feelings. The second ad is focused around black men, but it also portrays how they are actually evil people because of the color of their skin. Another point to note are the two kitchens. The golden wall in the first ad shows wealth and the color of beer, which was what the company wanted, so people can think about their beer whenever they’re buying some. The other ad’s wall is white with patterns.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

The first ad is for nail polish from Maybelline. To persuade us they used a few things that the nail polish does to make it more “desireable”. For example, they say that the nail polish “bends with your nails, absorbs the knocks, and resists chipping for up to seven day”. The reason that this ad is good at persuading someone to buy this product is because people want to have that type of reassurance for that product and that is what they got from this ad. The reason that this ad is more fit toward ethos

As someone who has studied ads for a long time, however, I see them as part of a pattern: just two of many ads that state or imply that products are more important than people. Ads have long promised us a better relationship via a product: buy this and you will be loved. But more recently they have gone beyond that proposition to promise us a relationship with the product itself: buy this and it will love you. The product is not so much the means to an end, as the end itself.

Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand

Out of four advertisements chosen, two are distinctly for women and two are distinctly for men. It is easy to identify which is which, as everyone has experienced these social expectations that the ads are founded on. For example, the male ad, titled Nivea for Men, is most easily identified as such due to the man used as the model. However, this is not the average male in American society- this is the idealized version that men have become accustomed to viewing, and is therefore

All three creative style are a departure from the status-quo of time, hard-sell advertising. All would make use of more creative freedom than the other advertising at the time. All would use attention-getting headlines to draw the reader in. They would all simplify their text to make their ads easier to read and catchier. Some of the three creative styles would differ slightly in how the advertiser approached their particular style, but all would stay true to the theme of simplicity.

Within the advertisement they broadcast systemically reenforced and exaggerated a large number of stereotypes about both men and women. Some may wonder, however, how this really effects everyday life. If someone sees so many ads in a day what is one more, one that is just a bit more sexist than the typical beer ad. While this it is true that the average person is overstimulated by the number of ads as it is there is still something to be said for the content of the ads. Even if a person doesn’t mentally acknowledge them the brain still notes them and stores them in the brain. If time after time one sees women in the submissive role or treated as objects, chances are they will start subconsciously believing it. On the other hand if men are constantly portrayed as stupid and hormone driven then that bias will start to seep into reality. There are also significant moral issues with this ad, if time after time women are portrayed simply as a visual feast it changes how they will be treated for the rest of their lives. Next time they walk down the street theres a chance a man may catcall her, acknowledging the fact that she was in some way appealing to him. He doesn’t do this because she is smart, funny or kind he does this simply because he was pleased by her appearance and may even think he is complementing her. However, by doing this he reenforces what the media has

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.