Movie Marketing : More Than Just Media Interviews

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Movie marketing – more than just media interviews

Over the past 10 years Hollywood has been filling less and less seats in its theatres. Home-entertainment options like streamed movies/TV shows and video games have significantly eaten away at moviegoers motivation to visit the big screen. Hollywood has fought hard to maintain its profitability by providing a richer viewing experience to its patrons. Investments in technology like Real D 3D projectors and rich sound systems have made Hollywood 's profits increase by 17% over the same 10 year period. Even with profitability up, the trend of fewer and fewer patrons is something that cannot be ignored.

Studios spend millions of dollars to ensure their movies are a success.
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4) Product Placement – Studios can arrange to have their movie mentioned in the story/script of a popular TV show.
5) Publicity Stunts – activities organized and implemented in the public around the release of a movie that is meant to generate media attention (i.e. many 7-Eleven Convenience Stores in the US were temporarily converted into Kwik-E-Marts to promote the Simpsons Movie)
6) Viral Videos – videos are created to generate buzz for an upcoming film, a video can be anything from a parity to a prank (i.e. Carrie movie coffee shop prank).
7) Social Media – many studios/distributors choose to promote their films via popular social media platforms like Facebook, Twitter etc.
8) Licensing/Merchandising – many blockbuster films are licensed to a variety of businesses which in turn help to promote the film even more (i.e. McDonald’s licensing “Frozen” on its Happy Meal packaging and toy).
There are a number of factors that will affect a movie 's chances of being successful
1) Budgets (i.e. high production and marketing budgets)
2) Star Power (i.e A-list actors/actresses/directors/writers)
3) Film Rating (i.e. G, PG, PG-13, etc.)
4) Cultural Relevance (i.e. film based on a popular novel, comic book, video game or theme)
5) Release Date (i.e timing can coincide with movie 's theme or be around a holiday weekend)
6) Genre (i.e. Action,
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