The Typical and Traditional Form of Marketing a Film Towards an Audience

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Ever since the successful marketing campaign of “The Blair Witch Project”, studios have progressively marketed their films in social media websites like Facebook, Twitter, Instagram, and other forms of websites. This has become more apparent in recent years where films even have their own social media accounts to share and update fans with anything related to the film itself whether it be interviews with the cast, trailers, movie posters, or just to simply interact with their fans. Some movie critics claim that social media is ruining the movie industry because films tend to get too much coverage which leads to spoilers getting revealed before the film releases. However, I believe that social media is not only a positive for the movie industry it’s an innovation because it’s a cheap and effective way to generate buzz for a film, it allows the fans to feel more connected with the movie they’re planning to see, and individuals can easily voice their opinion about a flick whether it be positive or negative.

I would like to analyze the movie marketing before the launch using the model 8. 1 Simple communications model, 8.5 Advertising essentials and 8.2 AIDA and the promotion mix.

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” This kind of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily to attract their eyes through social media and it saves more money compare to the traditional advertising methods. As the technology developed, social media are getting much more impressive to make people interact and chat with each other, and share information as well.

We understand the effect social media channels have over the film industry. And, we use whatever we can in order to provide the most effective results to our clients.

The task was to create an effective advertising poster campaign for a specific film genre. I chose the horror genre as I am very interested in the way they are put together and how they create an eerie atmosphere by the technical codes (e.g. camera shots).

Social Media – many studios/distributors choose to promote their films via popular social media platforms like Facebook, Twitter etc.

Sequels and remakes are currently the name of the game for blockbuster movies. In 2017, seven of the top ten earning films are either remakes or sequels, so clearly there is a good reason behind this trend. After all, entertainment companies are not being paid for who is the most creative. Clearly it is a great business decision to stick with what is not only the safest choice, but the one that will consistently bring in the most revenue for the producer. The reason for the success of remakes and sequels is that all that the film producers have to do is satisfy expectations for the film meaning if it is a title like Star Wars, practically everyone already knows about the film and so now all that needs

In modern world, the media is consumed by every individual person. This age is the called as the digital age. There have been many transitions in the media consumption process. The history of media is a vast subject to study on. As the technology is developed the media takes a new turn and twist in it’s consumption. There are televisions, radio, cinema, theater, social media channels like YouTube, Instagram etc. that are the media channels to keep the audience engaged. However, new technology based media platforms are dwelled on the base of old technologies that were the mainstream media in older times. The audience that consumes the media plays a vital role in influencing the media. Among all these media platforms, talking about the Cinema, there has been a huge change in the audiences consuming this medium of entertainment.

Public relations work is often associated with the feeling of mystery and backroom practices. That is due to the fact that practitioners operate behind the scenes and in a way that is not directly obvious to the public. Stauber and Rampton (2004:1) explain this behaviour by stating that public relations “can’t work if you see it coming”. This dissertation aims to shed some light on the way a public relations campaign is carried out. In order to not only provide a theoretical point of view this thesis will draw on the practical of one of the biggest sport events in Yorkshire: the Tour de Yorkshire. A case study of that campaign in combination with the relevant academic literature will show how a media construction of an event works. The Tour de Yorkshire was promoted as an “international cycle race” (TDY FAQ) on the official info spread sheet and can be seen as a spin-off from the great interest that surrounded the Tour de France departure in Leeds last year. The event took place from the 1-3 May of 2015 and it included a men’s race with 144 participants as well as a separate women’s race with 98 riders. In addition to the sport aspects the event also included several musical and cultural performances. According to the numbers published by the press team, one and a half million people attended the event. Furthermore the race attracted media coverage in more than 150 countries (TDY Press Release 22). After the event was over the public relations campaign team

An active audience is the opposite. An active audience can interact with the programme and tell them their views, and what they would like to see. They can influence the outcome of the whole show.

Luckily, digital marketing has become a hot topic for arts marketers in recent years, which means that experts in the field offer copious amounts of advice and tips that can help arts organizations improve their digital marketing. Sources recommend that an organization focuses first on its website, since its website is the center of its online presence. The goal of social media platforms is to get people to go to the organization’s website, where they can find out more about the organization and purchase tickets

A movie product is the intellectual property that can be ported to a variety of deliverables: theatrical exhibit, non-theatrical exhibit, video tapes, DVDs, CDs of the soundtrack, collectible editions, television and cable broadcast, Internet-served etc. Then there is merchandising such as clothing, toys, games, posters. Another product dimension is that of franchise rights, endorsements, product placements and a host of offshoots that are bought and sold, leased and rented. The movie business is one of the most complexes in the communications industry because of its creativity, its diversity and its continual explosions of technological delivery options.