Multigrain Chips

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

To start, we must understand that the approach to the brand is different for non-users and ex-users. Non-users have possibly never tried our product, whereas ex-users have but have rejected it. Building awareness of our product to non-users may be necessary. Conversely, ex-users are all aware of our product but do not have an affinity for Roaring Fork Beer. Furthermore, we must identify whether the reason our product is rejected is sensory or perceptual. The case, there is a great deal of supportive evidence that leads us to believe the insight is sensory. Describing the taste as “chemically, gassy, bad and flat” are descriptive and tangible. Since our targets dislike the taste, we have the option of investing in either changing the

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

The primary message of all four advertisements is to portray the product as needed in an individual’s life and that it is the superior option for a multitude of reasons. The first advertisement suggests that women, primarily although men may or may not take notice of the product for their own use, cannot achieve youthful skin appearance without the product. The second advertisement installs fear and doubt, with the offer of services to dispel those fears and doubts. The third provides a blend of fear, by focusing on men who may be insecure or who wishes to be more manly or perceived in a different light. Instead of focusing on the product itself, it conveys a sense that smoking Camel cigarettes will help transform the man into a manly outdoorsman. Finally, the fourth advertisement offers choice and, in the form of said choice, relief. By focusing on showcasing two unique flavors per pizza pie offered, it allows those who require significant choice options in their restaurant experience to be assured that Pizza Planet offers that choice. As mentioned in the targeted audience portion, this choice is significant for households with diverse preferences when it comes to selecting a restaurant to eat

This concept appears on our map and it is not surprisingly. What is truly surprising is that Bud Light taking for credit flavorful construct. We do remember that BBC invested in this mainstream andthere was no change in brand awareness of customers. That is why the importance of fully-flavored concept is out of the map.

As for myself, I had to weigh the concept of media influence effecting my purchasing habits, as I spend the majority of my free time outdoors or engaged with a book. What I concluded, was repetitively humorous ads such as “Old Spice”, “Irish Spring” and “Dollar Shave Club” commercials, not only share unique similarities in content, they also primarily address the market for low cost, daily use items. Considering these realities and my own recollection of advertisements which motivated me to purchase a product, I would have to postulate the Dollar Shave Club commercials won the contest hands down. In fact, I have never procured any Old Spice or Irish Spring product or felt any desire too, I simply enjoyed the satire imbedded in the advertising, however, when it came to the Dollar Shave Club, I have been a member for the past 3

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef.

The possibilities for product differentiation are numerous in that there are many different ways to make chocolate, many different items to add to chocolate, and many different ways to use chocolate. Having so many different options to market chocolate could present an open door for competitors, creating their own niche to draw customers. A large number of products to choose from could also make it difficult for Roger’s to draw customers to its own products, decreasing their profit potentials.

The logical fallacies of amphiboly, appeal to authority, appeal to emotion, and non sequitur are often found in advertising to persuade us to purchase certain products, whether we need them or not. In order to think critically, we need the proper skills. Whether reading advertisements, deciding which politician to vote for, or buying a new car, we need to know how to carefully examine the statement to determine the validity of the content or structure. When a person’s argument is flawed, it is usually from a fallacy. Fallacies are defects in an argument, which cause the argument to be invalid or weak. By understanding what fallacies are, we can avoid making them and detect when other people use them.

There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated, talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The commercial always ended with the husbands’ approval and the wives feeling satisfied for attending to their husbands’ needs and wants.

Together with the usage of green sources to power the factory, these factors raise up the prices of a chocolate bar to the average of $5. It enhances the brand’s value and good image in people’s observation. Even though their prices are more expensive than other competitors’ prices, Theo still has a loyal following of organic chocolate customers. However, it does a very little traditional advertising. Therefore, in order to maintain the loyal customers and attract new consumers, Theo Chocolate is partnering with local and non-profit organizations that promote their company. Joseph Whinney understands that “Having the ingredients and the quality of the product is the most important thing. And then Fair Trade is the secondary message” (Lindell, par. 19), people concern about the taste, the quality, and the organic food. Besides that, Joe believes that people also care about how a company treats its employees and decide whether they wan to to do business with that company or not. Therefore, combining the two strategies is a good way for Theo to promote itself and build brand value inside customers’ minds.

Custom Chip, Inc case describes the situation of a company where lack of coordination and cooperation among different departments is hindering them to achieve their common or ultimate goal as a single business entity. Applications engineering, product engineering and manufacturing are all inclined towards achieving their individual objectives and timelines rather than collaborating and synergizing their efforts in order to attain a common goal of effective production with improved cost reduction. Few of the primary reasons are insufficient and unorganized company policies for coordination and cooperation, poor networking with in the organization especially on management level, lack of

Schlosser provides his personal experience when he went to visit the International Flavors and Fragrances (IFF) where the company is responsible for making our food taste the way it does. There, Schlosser reveals that the “snack-and-savory lab is responsible for the flavors of potato chips, corn chips, … and pet food. The confectionary lab devises flavors for ice cream, cookies, candies, toothpastes, mouthwashes, and antacids” (73). Dedicated into making our food taste and smell good, the IFF’s items that we are eating and the aromas that we smell can be present in our own pet’s food and household products. As said by Schlosser, “all these aromas are made through essentially the same process: the manipulation of volatile chemicals” (74). It becomes clear to Schlosser and his audience, as he continues his tour around the IFF building, that there are no differences between creating the flavors of food and the scent of household items such as: shampoo and