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Multivariate Analysis Of Variance And Multivariate Analysis

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MULTIVARIATE ANALYSIS OF VARIANCE (MANOVA) Multivariate analysis of variance (MANOVA) is a statistical analysis used when a researcher wants to examine the effects of one or more independent variables on multiple dependent variables. This method is an extension of the analysis of variance (ANOVA) model and is the most commonly used multivariate analysis in the social sciences. MANOVA tests whether there are statistically significant, or not due to chance, mean differences among levels of the independent variable(s) on a linear combination of dependent variables. Multivariate analysis of variance tests belong to a larger family of statistical techniques known as the General Linear Model, which include analyses such as ANOVA, multiple types of regression, and repeated measures designs. MANOVA is an inferential statistical analysis, meaning that the communication researcher deduces a causal relationship between the independent variable(s) and the dependent variables and can then take the results of their study conducted on a smaller sample, or subset of the population, and generalize those results to a larger population. A researcher uses MANOVA to answer questions about how the combination of multiple dependent variables differs with respect to the chosen independent variable(s). The researcher is hoping to see a stable pattern of cause and effect between the independent and dependent variables (DV). To briefly review, independent variables (IV) refer to those variables that

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