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My Children 's Books Taught Me By Daniel Hade

Decent Essays

Advertizing in America: Understanding Modern Sales Methods In the short essay, Lies My Children’s Books Taught Me, it primarily focuses on The Pleasant Company and the ways they advertise, market, and sell their American girl merchandise. Lies My Children 's Books Taught Me, is written by Daniel Hade, who is a professor of language and literacy at Penn State College. In Eric Schlosser’s essay, Kid Kustomers, he explains the injustice of marketing, and the idea of “cradle to grave” advertizing. This idea of advertizing is basically to get a kid so attached or devoted to a brand/toy that they don 't just buy it for themselves but for their kids in the future. Kid Kustomers helps us to better understand the book Lies My Children’s Books …show more content…

This is an example of “cradle to grave” marketing.
There are many ways that businesses target people in America. One of these is by inviting them to parties or other such social events. An example of this is in Hade’s writing, “In many American cities, girls can attend “Samantha’s Ice Cream Social”” (565). This is a great way to advertise. The reason for this is because it helps to get youth, especially girls, interested in certain products, with the hopes of eventually buying something. This is such a great way to sell and target young Americans that most companies now do it. Schlosser says, “children 's clubs have for years been considered an effective means of targeting ads and collecting demographic information” (522). What Schlosser means by this, is that by getting kids into themed social events where they are engaging with their peers, kids become engrossed by that product or theme. This product, such as an American Girl doll will undoubtedly become popular. Therefore the company that owns this doll will be sought-after and profiting while the child will feel ‘cool’ with their peers and delighted. This helps us understand why “Samantha’s Ice Cream Socials” (565) are such an excellent means of selling merchandise to kids and their parents.
These socials might be a great way to sell American Girl dolls or other such merchandise but why pay the money for a

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