about my earlier company in India which was in the Telecom industry. Since there was an extremely stiff competition in the telecom industry, companies in the telecom business were adopting to new technological imperatives in order to outperform their competitors. Hence my company also chose to implement CRM solution which will connect all business users, stakeholders, inter-departmental executives so that all business processes are automated and the efficiency of operations is improved. CRM signified
fundamental concept of change – it is inevitable. Companies that chose the path of least resistance and are fearful of change will become irrelevant faster than ever. The world around us is constantly changing from technology to the economy and in order to stay relevant and maintain a competitive advantage, change must not only occur, but be strategically implemented in order to extrapolate maximum benefit from said change. The identification and implementation of required change within an organization (NCSG)
the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for Bandon Group and make recommendations for a solution which will meet their needs. Step 8: Determining the feasibility of an ERP system From the description of the executive managers of the divisions, it is pretty clear that Bandon Group has
Project Charter for the YourGard CRM Implementation Project Project Purpose and Justification YourGard is a rapidly growing technology company that provides hardware and software products for the business security sector, they currently have revenues of more than $200 million. Yourgard recently acquired the company Bio-Gard, a leader in the access control market who had revenues of $80 million and is best known for their biometric technology and sophisticated management software. Yourgard
Evaluation of Nike’s CRM programme Nike’s Rationale for implementing CRM programme In nowadays business world, Customer Relationship Management (CRM) is an essential for a business strategy for every company. Our chosen company is Nike, one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functions
My Starbucks Idea Brews Customer Feedback at Starbucks Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. The company culture focuses on customers and what they have to say. And here Starbucks faced the challenge: how to shape conversations
to lay-off employees, and cut costs across the board. As previously mentioned however, NCSG also saw opportunity in this tough economic time. It was the perfect time to implement a system and make change. Employees had the time to help with the implementation and be trained with the new software, and ultimately this would lead NCSG to getting more bang for their buck out of each employee that remained after the lay-offs. Employees became more productive and efficient, giving the limited customers that
A relative of mine works for a corporate firm on CRM (Customer Relationship Management) software. He told me that their company is doing well with their CRM initiative while most of the other companies, using different software, are not achieving their goal of customer satisfaction. That gave me a big click of interest towards my research topic and I came up with a research questions as “How to avoid CRM failure?” and how to choose a best CRM software vendor? Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN RETAIL BANKING A Research Paper Company: HDFC Retail Banking, India. Submitted By ANIL KUMAR DEVARAKONDA (111-00-2004) DATE: August 21st, 2011 COURSE: MKTG 510 – Electronic Commerce INSTRUCTOR: PROFESSOR GEORGE EDEH UNIVERSITY OF NORTHERN VIRGINIA 7601 LITTLE RIVER TURNPIKE, ANNANDALE, VA 22003 Abstract This research paper attempts to conduct a study of deployment of Customer Relationship Management (CRM) best practices in the context
December 2006, the marketing VP for Sanofi-Aventis stated: “We are so far behind other industries but the good news is that CRM can change marketing practices.” With the above indications of the importance of Customer Relationship Management (CRM) in mind, I am going to discuss the implementation of a CRM system in a pharmaceutical organisation. Definitions of CRM and CRM systems are wide