When thinking of my favorite companies, I put into the equation, aspects of the company such as customer service, ability to purchase stock in the company, the overall culture of the company, how the employees are treated, and my personal experiences with the company. With that in mind, I’ve narrowed the selections, one of my favorite companies overall would be T-Mobile. According to the “About Us” section of www.t-mobile.com, “T-Mobile US is a major wireless network operator in the United States, headquartered in Bellevue, Washington. I personally have T-Mobile service and worked for the company in the past, the culture of the company is amazing, the customer service is outstanding as well, they have what I like to call the “Chick-fil-A factor” in which the customer is the number 1 priority, they do their best to understand, empathize and work with customers. T-Mobile uses Facebook, Twitter, and Instagram as its social media platforms. The general purpose of social media largely depends on the person using it. Some people use social media is to stay connected to friends, family, in various places of the world in a way that is modest, personal. Some use social media to make money, find love and be popular. I personally think the most popular reason for using social media in today’s society is to advertise, to market themselves, small business, or really any kind of talents that a person may possess to be marketable.
Social media in any company is a valuable marketing asset
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It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the
I use Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Tumblr, and Pinterest. Although all of the platforms listed have various purposes, they help to cure my boredom and keep me in touch with the world. On most accounts, my social media is a diary that I leave open to the world. Using social media for business and communications is a very useful and innovative resource. When handled by the right people it helps the greater good. For example, the news can now reach more people at faster rates than it could traditionally. You can talk to your relatives face to face over Skype. Social media helps people find jobs by assisting in making connections to others. It is a useful tool, but in most cases, it has fallen into the wrong hands in such a way that news is no longer true "news". It has become a race to popularity in the form of likes and retweets rather than driving interest on real
The main reasons for all social networking sites is that you can stay connected with friends all around the world, however different social media networks have different reasons such as the use of Facebook, allows you to share moments with many people at once, view photos/videos, receive updates/comments, keep up with current news/updates and learn about ways to help others etc.
Overall, social media can be an enjoyable and valuable tool, which allows you to catch up with a childhood friend, endorse their business, and acquire news faster. When you become an adult and graduate from high school or college, people like to reminisce about the glory days. Thanks to social networks like Facebook and Classmates.com, you can connect with your childhood friends and see what they are up to now. If you are planning your high school reunion, social network websites like Facebook, you can plan and invite people from Facebook to come instead of collecting new contact information. In addition, companies who use a social network can promote their business and attract more consumers to sell the product. Big business like Wal-Mart and Target can use the social networks to tell consumers what is on sale that week and offer coupons to help save money. Business can also use the social networks, like Facebook who offer companies to promote their page for a fee, and place advertisements on
Why use social media: We need to use social media in businesses today because almost everyone is constantly connected through some sort of social media. Using social media is one of the fastest ways to reach new and current consumers of any place of business. When using social media you can upload pictures, videos, and unlimited access to updates and other possibilities for advertising.
Two companies I believe have demonstrated their marketing ability using social media are Target and JC Penney. Both companies have struggled to keep up with the changing demands of consumers but have recently made impressive changes to encourage customer satisfaction. For example, Target has introduced new brands and JC Penney offers rewards points for shopping. Both stores offer a convenient app that allows users to find coupons for their purchases.
Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.
Employees can learn more through social media. As employees can learn more by watching YouTube videos and other sources, if there is any issue, employees can become self-sufficient in getting knowledge on basic questions. Employees can post answers to customer queries through social media. If there is any negative comment on our product, we have a chance to correct that product. Social media is a great direct source between customers and employees. Employees can also be in touch with more contacts who they might not meet directly can communicate through online by using social media.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
Social media has become a significant part of our everyday lives. Social networking such as Facebook, Instagram, etc., enables us to connect with people from everywhere. But social media sites are becoming well known among everyone even kids. Nowadays, is difficult for them and us to recognize the difference between the essential relationships we promote in the real world and the relationships that formed by social media sites. The benefits of social media that its creates a communication between different culture, worlds, languages, and different beliefs as well. It doesn't make us interactive with others like not meeting face to face, and this makes us communicate by using the text, email, and chat online more than doing it in the real world. But what is the main advantage of it, since it is making people communicate in different ways and causing others to benefit from it such as businesses? Businesses get advantage from social media by targeting the most person who has more followers or likes so they can advertise their products or display their products in those sites.