Living as a foreigner in any country is not an easy task no matter why you have to be there: it can be for studies like we are, to accompany your spouse, to be an employee and especially hard is to establish your own business abroad. You have to keep in mind various aspects if you think about starting from currency, living arrangements, funds, working permissions and ending with performance standards, law regulations and so on. In this report I will explain my idea of establishing a hotel in Dublin, capital of Ireland, make an analysis of economic situation in Ireland in general and in Dublin is particular, attractiveness of Dublin for tourists, competitive situation in hotel industry and norms and regulations that are necessary for …show more content…
They are often do not meet the requirements needed for hotels with 5, 4 and even 3 stars because of their size but they don’t inferior in quality of service by any means. The basic idea of boutique hotel is a unique, one of a kind, high-class accommodation for people with medium to high income that provides exclusive services tailored for the target group of guests.
Ireland has a distinguished style that many people appreciate and enjoy called Celtic design. Any room or apartment could be transformed by painting the walls certain shades of green, gray, black, maroon and brown, decorating the interior with symbols of trees, Celtic knots and using such materials as wool and wood. This style has a lot of fans among non-Irish people and of course local people as well. However, if we speak about hotels in Irish style, they are mostly targeted at foreigners as Irish people are already surrounded by it from the moment of birth.
After analyzing the competition on the market of boutique hotels in Dublin, I came to the conclusion that among existing accommodation establishments there are no boutique hotels in traditional Irish style. This fact is a huge missed opportunity because, as it was already mentioned, Dublin welcomes more than 4 million tourists from outside of Ireland which includes the United Kingdom, EU countries, USA, Asian countries, South American countries and so on. Usually, when people are visiting another country with culture that is
The hotel industry is a labor-intensive service industry dependent on the availability of high-quality employees to deliver, operate and manage tourism for its survival and competitive advantage (Amoah & Baum, 1997). The tourism industry is one of the most essential area in coming years. It has the opportunity for a rapid growth. The needs of the hotels are also increasing and it has the potential to provide employment to many people around the world. It is also observed and researched the there is a need of qualified and educated staff. They should be more skill full and aware of new trends and demands of the industry. They should have sufficient knowledge to satisfy the needs of
Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has
The accommodation sector is about giving a warm welcome and taking the time to give customers a great experience. This sector includes all businesses that provide a place to sleep as part of their offer to the guests, including hotels, lodges, motels, backpackers, holiday parks and serviced apartments.
A range of quality accommodation options: Because customers are coming from different countries and at different group of ages, they prefer having wider range selection of accommodation, includes hotel, motel, local homestay…
a) One of the trends that are occurring in the hotel industry is the increase in construction in certain pipelines and areas. The Spanish influenced countries of Latin America and South America are seeing the largest increase. The increased interest in the Hispanic culture by society is driving many consumers to want to escape to the sandy beaches and the tropical oasis. The other trend is the decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the political unrest in these countries that is covered by the media. While many still want to go on vacations to their holy lands for religious purposes or visit many ancient areas of art and documented
Boutique hotels and resorts are independently branded and operated often creating a difficult situation to achieve the required economies of scale; and in these present hostile economic and political problems it results in fierce competition amongst other hotels. All give you similar options, almost identical pricing, and one-of-a-kind experience. This property has been able to achieve adequate performance when the market was good, but now that things are tougher, they are suffering due to poorly conceived. The property doesn’t have the size and scale to undertake international marketing and sales at competitive levels, and lack of cash flow means low
The individuality of each boutique hotel means it’s difficult to decipher what the sector’s target customer base is. Generally they tend to be fairly upmarket and therefore will attract people of decent wealth, but ultimately the customers are of varying ages and professions. Relating that to products and services, I’m going to use the example of business people and how they’re catered for in Montagu Place in London. The products and services they offer (Table 3.0), are basic requirements for a business person. Wi-Fi is essential to access emails and work, the same day laundry is important to have a clean suit for a next day meeting, elegant driver service may be necessary if without transport, meetings and event spaces for conferences, airport transfer and boarding pass printing should they come from abroad for a business trip, and wake up calls to ensure they’re awake in time for whatever commitments they may have. These
First of all, they are situated in some of the most iconic and breathe buildings that are very much a tourist destination on their own. The hotels have maintained a reputation of upholding consistent upscale hospitality experience in every of their hotels worldwide. Every of their customers are guaranteed 100% satisfaction in the delivery of their unique brand essence, style and services. This includes individually designed rooms, state-of-the-art meetings and events facilities, first-class restaurants and bars, as well as excellent fitness and spa facilities. A flagship of the Carlson Group, the Radisson Blu Hotels capitalize on the company’s far reaching global presence, using more than 70 years of the Carlson company experience that have proved the value of strong customer relationships and strategic discipline in the hospitality business. The Radisson Blu hotels pay great attention to detail, using stylish individual interiors that invoke an inviting, one of a kind ambience while offering a holistic hospitality experience. The chain of hotels offers people-centric hospitality that ensures that each customer receives unforgettably satisfying experience during their
Secondary research shows us that Ibis has a fairly respectable reputation in the UK, serving as a low profile hotel chain. A study found that over 60% of customers thought their experience was either excellent or good, with around 6-8% finding their experience either poor or unsatisfactory (Mintel 2009). Moreover, further research shows that Ibis shares a similar correlation to the ‘average’ budget hotel, scoring slightly under-par with regards to friendliness. The hotel suffers from a lack of stand-out feature, as the ‘Mintel Budget Hotels - UK - August 2009’ report points out, “Ibis ... has no particular brand identity of its own” (Mintel 2009).
This report will be discussing Ireland as a short break destination. It will also discuss the opportunities Ireland offers such as in their niche tourism. Niche tourism can be divided into many sectors for example: Special Interest tourism, Wild Life tourism, Adventure tourism, Cultural tourism, Religious tourism, Photographic tourism and many other forms of tourism. For tourists, niche tourism offers a more meaningful set of experiences (Robinson and Novelli, 2005) this report will focus on Heritage, cultural, shopping and Music tourism in Ireland in the main city of Dublin.
The report gives the Madras Property Developers a clear idea of how to design in terms of accommodation types, room sizes, facilities such as conference rooms, food and beverage areas, public areas, spa centre and some in-room facilities due to the hotel’s central city location. To meet the needs of stakeholders and the target markets which corporate and government are the most general customers, local and international design trends become another important point of consideration before building the hotel, including trends in the design of details of the rooms, such as windows and lights and energy saving as well as environmentally sustainable business practice. Besides, a really personal hotel experience will have the opportunity to attract more customers which helps the business reach a good revenue.
In old days it was okay for a hotel to have only rooms and a restaurant. Today a hotel has to have a recreation centre, a beauty farm, a shopping
An experience is more than just one event that makes the trip memorable. What is needed to have a successful boutique hotel is a series of events and experiences that will make a guest want to come back over and over again. In the beginning of Walt Disney’s dream he thought that this was a possibility. However, his dream expanded and made it a resort. Today a more common example of a successful boutique hotel is the Saint Paul Hotel, in down town Saint Paul, MN.
The hotels are typically located in an original or characteristic part of a major city while fully representing that city’s authentic attributes and spirit. They create a guest experience that is at once beautiful, comfortable and culturally rewarding.
National culture is one of the most important factors that influences both the expectations and the perceptions of a visitor engaging in a new experience. As national culture is at the heart of any geographical location to which a tourist or traveler may journey to, it is essential that those individuals with whom these travelers come in contact with within the tourism and hospitality industry not only have a thorough understanding of the national culture of the area in which they operate, but an effective capacity to communicate certain cultural expectations and standards to the customers they will serve. As success in the field of hospitality and tourism cannot come without the satisfaction of the customer or tourist, knowledge and open communication are essential in the area of cross-cultural interactions.