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Mystic Donation Strategy

Satisfactory Essays

When working with my annual fund strategy in order to acquire donations for Mystic
Seaport, I have decided to use the phone strategy in order to reach out directly to the prospective donor. I am going to operate the call center with volunteers that have an avid interest in observing and maintain the history and future of the organization. I would begin doing this with present donors that have been making donations with the organization for a long period of time. In this manner, I would let them know that this new method is to show them that their continued support is very important to us and that we want to have that personal contact with them in order to be able to gather feedback from them as well as requesting the recommendation of other …show more content…

I would use the personalized mailing after making initial contact with the prospective donor in order to provide them with information after they have made a commitment to make a donation so that we are not losing as much funding by sending out to everyone that is referred to us. The social gatherings and informational gatherings would be to provide additional information to the donors as needs and changes arise so that they are aware of the increasing demands that the organization may have. The final activity would be to provide breakfast and lunches periodically for the donors in order to honor them and in appreciation for their donations. By using these activities, I have the expectation that it will cause the donors and the amounts to increase. In order to measure the successfulness of the strategy I would preset the amount that is required for the year and then break them down into quarters so that every quarter we attempt to achieve and surpass that given amount. In doing this, it would make the amount smaller during the quarter so that it would be a more feasible goal than the actual yearly

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