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Narayana Hrudayalaya

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Q1 &2
Would you describe this heart hospital as successful? Explain why.
If successful, what were the elements that made it successful? If not yet successful, what else should NH be doing?

“A dream of making quality healthcare available to the masses worldwide”

Narayana Hrudayalaya was established by Dr. Devi Prasad Shetty in 2001 with this mission. Its main focus was to provide affordable cardiac care to the masses. It has followed a hybrid strategy of attracting paying patients by virtue of its reputation for high quality combined with a relentless focus on lowering its costs of operations whenever possible. In 2004, the proportion of patients who paid NH 's full price to those that cannot afford to pay was about 60:40. Following …show more content…

On an average each camp screened 400 people a day, none of whom was required to pay either the hospital or the organisers. They also set up the Yeshashwini Health Insurance Scheme which provided benefits to 1.7m farmers at extremely low costs of Rs 5 per month.

Q3. Is the insurance scheme successful? Explain why. What are the challenges going forward?

Yeshashwini Health Insurance Scheme was launched in 2002 for the 1.7 million farmers. Just for Rs. 5 a month, cardholders had access to free treatment at 150 hospitals in 29 districts of Karnataka for any medical procedure costing up to Rs. 100000. Government also contributed Rs. 2.5 for every Rs. 5 paid by every farmer. Dr. Devi Prasad chose to utilise the existing government infrastructure in the form of state controlled cooperative societies. Prior to the scheme, it was estimated that the average occupancy of hospitals was only 35% although the state boasted 30 private medical colleges each with 500 beds; actual occupancy was low reflecting the lack of affordability rather than a lack of infrastructure.Research by the NH team estimated that only 8% of the policyholders would require medical procedures, thus the total funds collected were expected to cover the cost of treatment for those in need.Most common use of the scheme was for non surgical treatment. Non surgery procedures formed 80% of the procedures conducted through the Yeshashwini scheme. It was mostly

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