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Negative Impact Of Social Media

Decent Essays
Social media has given businesses a newfound advantage when it comes to reaching out and touching the community and expending its brand. As a student at California Baptist University, I am majoring in Public relations. I have recently learned that in the world of public relations, most businesses and organizations use social media on a daily basis. With the right amount of research and time being invested, businesses can see all the benefits that expanding on social media has to offer. The accessibility of social media platforms for everybody has made it easier for all businesses and organizations to become more successful. With the rapid change in technology, social media platforms have been increasingly growing. The use of social media is a more easily accessed and personal way of communication. It has allowed businesses to create their brand awareness and productively advertise. Although social media can become a strong asset, it can also negatively effect a business.
We are currently living in the era of technology; every child, student, parent, and employee uses one or more social media platforms on a daily basis. Some of the most visited and worldwide platforms being used are Facebook, Instagram, Twitter, YouTube, and Snapchat. In a recent study done by “Pew Research center” their social media fact sheet states, “When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share
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