Impact Of Social Media On Business Essay

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ABSTRACT: As the advancement of technology expands, companies and business are gravitating more toward implicating the use of social media. The use of social media can be extremely beneficial to consumers and the business its self. Some of these benefits are the expansion of a business consumers, easier ways for employers to scout out potential employees. Social media also widens the sales market and improves customer satisfaction. Technology will continue to progress and so will the realms of social media. This study will answer the following questions:
1. How companies are using social media to market their brands, products, and promotions?
2. How this form of marketing or advertising is different from other forms?
3. Is the incorporation of social media effective and beneficial to a business?
4. How social media and business intelligence works together?
5. Can social media help a business determine its target market?
Keywords: Social Media, Marketing, Effectiveness, Business Intelligence, Target Market INTRODUCTION

As the field of science and technology continues to progress, businesses are forced to change the way they once operated. Technology is shaping the world. Individuals are constantly on the internet now with the convenience of mobile devices preferably smartphones. According to a study by the Pew Research Center in 2015, “92% of teens report going online daily — including 24% who say they go online ‘almost constantly’.” Studies also show that

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