Nestle 's Principles Of Business Operations

1513 Words Nov 11th, 2015 7 Pages
Nestlé has ten principles of business operations that everything they do in their business revolve around; Nutrition Health Wellness, Quality assurance and products safety, Consumer communication, Human Rights in business activities, Leadership and personal responsibility, Supplier and customer relations, Agriculture products, Environmental sustainability, and Water. Under each of these topics is a set of things Nestlé follows such as, making it their core aim to enhance the quality of consumer’s lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. Another is Nestlé, promises that everywhere in the world their products are safe and of high standard.
(What type of business are they in?)
Business-to-customer is a type of commerce transaction in which businesses sell products or services to consumers. Meanwhile, business-to-business is business that is conducted between companies, rather than a company and individual consumer. Nestlé takes part in both these business structures. A company as large as Nestlé takes part in both of these. Nestlé B2C is preferred as it reflects the actual happening. It is about selling their products directly to the customers. However, Nestlé also has a separate division of B2B, of professionals who directly cater to restaurants and hotels. Their main business level strategy is the integrated cost leadership/differentiation, by producing 10,000 of different products with…
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