NFL Digital Media Strategy Case 3/6/2013 The Sky is the Limit…If You Don’t Limit Partnerships The NFL is an American treasure. During the season, people of all races, political affiliations, and backgrounds come together to watch football. People have an unbelievable amount of pride in their favorite teams and everyone seems to have an opinion about the latest game or who the best players are. The NFL is for all Americans to enjoy and therefore, I think the best mobile strategy is to form non-exclusive partnerships with multiple wireless carriers. The strategy I would move forward with would be to partner with several wireless carriers, each with their own deals so Verizon, AT&T, etc. would all pay to be a partner. I would create …show more content…
And are generally agnostic - and growing more so - about the company or service from which they source those items.” NFL fans don’t care what wireless provider the NFL partners with, they just want access to the content. The NFL is also very considered with its revenue streams and I think this strategy could make them more money in the long run. By opening up partnerships to all wireless companies, the partnership fee would obviously be smaller but the sum could potentially be greater than the revenue from just one exclusive partnership. Also, once the wireless providers have signed partnership agreements they will all be competing for advertising opportunities during games, at the games, on the websites and on the mobile applications. Competition drives prices up so there is potential for charging more for advertising opportunities than the current prices. The NFL could also charge for downloading the mobile applications and I think most fans would be willing to pay a few dollars to get access. The target market for mobile apps then would include all fans that have mobile service through one of the partner providers instead of only a small percentage. Bill Gorman, co-founder of TVbytheNumbers.com, referenced a 2011 Adweek/Harris Poll survey finding that almost two thirds of U.S. adults say they currently watch NFL football (64%) which is roughly 238,574,000 people; I’d say that is a large target market
As these first couple of weeks of the NFL regular season start up, Reporters and Journalists look out into the grand fields, where professional football players make their living. The black athletes, like most players in the league, are always looking
sport as a result invest must more interest into it. The NFL is able to leverage the fact that
The NFL was founded on September 17, 1920 and was known as the American Professional Football Association (APFA). It was renamed in 1922 as the National Football League or NFL. In 1920 there were eleven football franchises to form the first professional football league compared to the 32 teams that form the league now. The original teams are: Canton Bulldogs, Cleveland Tigers, Dayton Triangles, Akron Professionals, Rochester (N.Y.) Jeffersons, Rock Island Independents, Muncie Flyers, Decatur Staleys, Chicago Cardinals, and Hammond Pros. Jim Thorpe was elected as the league's first president. In 1970 NFL's rival league AFL merged their schedules and formed two conferences in which the AFL became AFC and NFL became NFC.
The NFL has become the most popular sport in the United States. It is watched my millions every weekend. The NFL is only growing in popularity. With new fans joining the fun every day. The NFL has faced its share of problems too. With concussions scaring away many future players, the NFL is hoping to lower the possibility of concussions in the future. Each NFL team plays a total of 16 games over a span of 17 weeks. There are two conferences in the NFL, the AFC and the NFC. There are four divisions in each conference, each with 4 teams. The playoff teams are decided by the division rankings. The winner of each division makes the playoffs, with the two best 2nd place teams making it in as a wild card.
The National Football League is the highest level of professional American football in the United States and to most; it is considered the top professional football league in the world. In order to become a monopoly, you have to take control of the market you’re in. The NFL was created in the early 1900’s. In 1920 the APFL was created when representatives from many leagues and teams came together. The APFA originally had 11 teams when they merged with NFL they currently have 32 teams (Tuchner, 2012). The National Football League is now the most attended domestic sports league in the world. Since completion to the NFL is at a minimum some substitutes are two similar monopolies, the NBA and MLB. But the NFL still is the most powerful out of all of them. (The NFL, 2013)
Now if there really was a backdoor deal between the NFL and drug companies it would certainly help to explain the NFL's staunch anti-medical marijuana stance. It would really be no different than the "deal" the drug companies make with politicians. They donate tons of money, they buy influence all across politics and media, and they do absolutely everything in their power to stop natural
If the PPL were to adopt the NFL draft protocol the PPL would need to protect themselves from antitrust laws. The first thing would be to establish a CBA and constitution that stated all the eligibility rules. The PPL should operate as a single entity league because it is such a new league. We must establish certain protocols that will help us determine the eligibility of our players. I think it is in the best interest of our league to create a minimum age requirement such as the NBA. We will establish that age at twenty. It does not matter how many years the athlete plays in college or when they decide to declare for the draft as long as they are twenty years of age they are eligible for the draft. This will allow us to be protected from lawsuits
The pie should be split more in favor of the players as there are only 32 owners but there are 1,696 players who are on active rosters each week. So the players split their portion of the revenues with more people and they need a large slice in order to give each and every player a taste of the billion-dollar business that the NFL is.
In the recent years, there have been lawsuits after lawsuits filed against the NFL, after more and more retired football players have been diagnosed with brain damage resulting from concussions during their career.
In 1961, Congress passed the Sports Broadcasting Act which allowed major professional sports to pool the broadcast rights of its member clubs to negotiate television broadcast agreements that normally would have violated federal antitrust laws. (21 Jeffery S. Moorad Sports Law Journal 577) This antitrust exemption enabled the NFL to protect its primary revenue source of live attendance by negotiating with the networks as to when and where games would be televised.
Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.
Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of
Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.
They opened more stores in Europe and they gain better retail and logistic skills. Revenue was £147,62m higher than in 2010. (Sportsdirectplc, 2012)
In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,