Nicorette Public Service Essay

III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Over the years public service advertisements have been widely used to increase awareness amongst people and to change public attitudes and behaviours a social issue, for the betterment of the society. In this literature review we would examine researches and studies focused on the effect public service advertisements have on people and whether public service advertisements manage to convey the intended message to the target audience.

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

Smoking is something that can really affect you internally and externally. Many people know this for a fact yet they can’t seem to quit smoking. This is because of the nicotine in the cigarette itself. Nicotine is absorbed into your bloodstream as you smoke, then it travels to your brain. It causes your brain to release adrenaline, which is a chemical in your brain that gives you pleasure. The Real Cost’s anti-smoking PSA “Straw City” is effective because it creates a clear cause and effect, a moral that is easily understood, and a good visual that teens, who are the audience, are familiar with.

This section of Service Development Bid on improving access to “rescue therapies” for COPD patients with infective exacerbations through a community pharmacy led service aims to present the way the outcomes of this development will be evaluated. Furthermore, it presents the key challenges of plans for evaluation and strategies to address them. Early consideration of evaluation during the process of service development allows for collection of baseline data to which the service impact can be compared to. Furthermore, delayed evaluation planning can result in assessment of limited outcomes available through an already running service instead of desired outcomes of the development (NHS Wirral Research & Development Team 2011).

The recipe for an advertisement captivates elements of an individual's subconscious mind. Advertisements not only provide thought-provoking notions but also incorporate various fonts and themes. A successful advertisements results in a unforgettable, yet clever, impression of a company. Chick-fil-a’s advertisement presents a cow holding a billboard as the focal point (McDowell). However, Dunkin Donuts’ advertisement illustrates a polychromatic donut, an incomplete quarter, and the company’s simple, yet memorable logo (VanSleen). Although both advertisers highlight pathos, repetition, and present a similar appearance in typography, the portrayal of ethos, the color scheme, symbolism, and denotative meaning of the typography differ, demonstrating the effectiveness of each advertisement.

Secondhand smoke is responsible for between 150,000 and 300,000 lower respiratory tract infections in infants and children under 18 months of age, resulting in between 7,500 and 15,000 hospitalizations each year. It also causes 430 sudden infant death syndrome (SIDS) deaths in the U.S. annually. More than twenty-four million children have been exposed to second hand smoke. Older children who are exposed to second hand smoke get sick more often and are more at risk of bronchitis and pneumonia due to their lungs growing less. By placing the images of the young children on the ads, it shows that those who do not have the option of whether they want to smoke or not can still suffer from the side effects of others

the difference in campaigns is being focused, having to strategic action, which then arises out of your commitment and your vision. That is what we're going to talk about now. We want to get what this is for you. We're just going to do a mental experiment. Imagine yourself nine years from now when you've completed your service in the Colorado legislature. Imagine yourself leaving the Capitol for the last time. As you walk down those Capitol steps you turn and look back. You are moved by what the years of service that you provided the people Colorado and what now is available for them, what is the legacy that you left? What is now possible because you chose to stand up and be counted? What is that?

The kids do not see before and after pictures of people who have smoked for years in the magazines or commercials. The youth also think they will not get addicted. I also believe that by the time most people are the age twenty they have decided whether or not they are going to smoke or not. Kids see attractive people in movies and commercials smoking, or cartoon animals smoking and they think it is cool. If a product, like cigarettes, will make kids feel like they fit in, then they will do it even if the product will hurt them. This kind of audience, the youth, is very vulnerable because they will do anything to get accepted by people.

Children do not deserve to be exposed to such toxic things so young. They are innocent victims to their parents' bad habit and life choices. Children are vulnerable and clearly do not know what these chemicals do to their bodies so they are defenseless against the dangers of secondhand smoke. Centers of Disease Control and Prevention (CDC) also states, "Secondhand smoke contains more than 7,000 chemicals, hundreds are toxic and about 70 are known to cause cancer." I believe that it is not okay to for parents to think that exposing children to secondhand smoke is not a problem.  This mentality that there is not a problem is the problem with secondhand smoking. I am not asking parents to stop smoking just to take is outside away from childrens' developing bodies.

Children do not deserve to be exposed to such toxic things so young. They are innocent victims to their parents' bad habit and life choices. Children are vulnerable and clearly do not know what these chemicals do to their bodies so they are defenseless against the dangers of secondhand smoke. Centers of Disease Control and Prevention (CDC) also states, "Secondhand smoke contains more than 7,000 chemicals, hundreds are toxic and about 70 are known to cause cancer." I believe that it is not okay to for parents to think that