Comparing Expressments And Dunkin Donuts's Advertisements

The application of logos, ethos, and pathos are commonly utilized in rhetorical concepts that are used in any print advertisement to win the attention of the customer. They primarily is to convince the customer of the credibility of the persuader as well as creating an emotional response as well as trying to persuade an audience by reason. Print advertisement should be smart, containing a clever message, and with a curious image that will fascinate the thought of the expected readers at first-hand. For any advertising print to be credible and captivating there must be examples of evidence that whatever is displayed on the print is legitimate.

Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

When you reach two o’clock p.m. you immediately start to feel sleepy and very irritable. If it was the weekend you could easily go lay down and take a nap but when you’re at school or running around at work you typically reach for the next best thing - coffee.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

The use of bold and capital letters aids the effectiveness in both advertisements. Capital but, bolded letters capture the audience's attention and cause the audience to read the words at a slower pace, aiding the audience’s ability to recall the message presented by the ad (Altan, Ruth). Chick-fil-a’s ad uses bold but, capital letters while stating “SMART PEEPLE EAT CHIKIN” (McDowell, Jim). Dunkin Donuts’ advertiser also utilizes the same technique.The decision to implement bold but, capital letters in both ads encourages the audience to remember the Dunkin Donuts and Chick-fil-a instead of competitors.

Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.