Under globalization and rising competitiveness, it is becoming harder to affect a consumer’s attitude towards a product or brand, thus, there is a need to search for means of alternative influences. The aim of this report is to prove the relationship of a product and consumer attitude from the emotional perspective, applying the example of Nike. Consumers always find it difficult to explain why they believe some brands suggest strong negative feelings or why they are more attracted to one brand instead of another. Studies have proven that definite emotions towards certain products are usual to consumers and this can also be the reasons why they select a particular brand, along with the price of that brand as well as the practical benefit of …show more content…
In it, the concept of attitude as a variable of consumer behaviour is specified, stating that attitude is something that is acquired and relatively permanent, gradual and at the same time purposeful, more or less intensive and reasoned intention of a consumer to react in a particular object. Following the ABC model of attitudes, it can be stated that attitude is made up of three main constituents i.e. Affective (Emotions), Behaviour (Intentions) and Cognitive (Knowledge). The functions of attitude and sources of its formation give the idea that consumer emotionally based attitude formation and change is necessary for a complete attitude towards a brand.
BRIEF DESCRIPTION OF NIKE
Nike is an American brand that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel and accessories. Headquartered in Oregon, Portland, it is currently the world's largest supplier of athletic shoes and apparel (Trending Top Most, 2017), generating a total revenue in excess of US$34billion based on its Audited Account FYE 31.5.2017. Nike had a worldwide direct workforce of more than 70,000 at the end of fiscal year 2017 and another 650,000 indirect workers operating from its contract manufacturing and retail
Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune
NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf
Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share
Nike, Inc. is known worldwide for its exquisite line of footwear, apparel, equipment, and many other various athletic products. This company is the largest and most successful seller of footwear for people of all ages and all types of recreational, athletic and outside activities. Nike’s diversity in design and development has gained the company global popularity, selling its products to about 20,000 retailers in the United States and nearly 20 countries. Their main objective focuses on providing quality sportswear and equipment to people all around the world.
Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.
Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon.
Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition due to a constant change in design and trends as it is a consumer product. This change has a significant effect on the demand for their products. Nike is a part of athletic footwear and clothing and equipment industry which is highly competitive in nature all
Nike is a very popular shoe manufacturer. This organization, as with any manufacturing organization, is in the business of making products for minimal cost. Nike in particular manufactures sports shoes and equipment. This company has been in business since 1964 (Ferrell, Fraedrich & Ferrell, 2015). Nike has been under scrutiny for allegations for such as employing under age workers and using toxic chemicals for production.
Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.
Nike is a world famous company, known for their high quality of sleek athletic shoes. They are the biggest shoe company in the world and are an industry leader. Nike is a huge global corporation established in 1972 by former University of Oregon track star Phil Knight. Nike is now a leading marketer in athletic shoes and appeal around the globe. They make 27.8 billion dollars in annual revenue and sell their products in more than 140 countries.
Introduction Nike has developed to be the world’s leading seller of athletic shoes and apparel. Beginning in Beaverton, Oregon, Nike now has roughly 48,000 employees worldwide and 1.01 million workers in contract factories. Holding 38% of the global sports footwear market, Nike has become the most successful sports footwear manufacturer in the world. Not only is Nike the world’s top footwear manufacturer, Nike is continually growing each year. Over the past ten years alone, Nike has doubled their revenue.
Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world 's leading supplier of shoes and apparel and a major
Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,
Nike is a United States based sports company in Beaverton, Oregon. Nike’s original name was Blue Ribbon Sports and its mission is to be the world’s leading sports and fitness company (Nikebiz, 2010). Nike had two options for
Nike specializes in research, development, manufacturing, and distribution of various products within the apparel footwear and accessories market. Founded in 1965 and headquartered in Beaverton, Oregon, the company operates in three core segments: footwear, apparel, and other equipment. The apparel and equipment product segments offer a variety of products from shirts, pants, protective gear and many other sporting goods. Within the footwear segment, Nike has been a global leader in technology and style innovation. The company currently has over 44,000 employees and operates globally.