Nike Attitude Essay

Nike had encountered problems with the management of their global supply chain in the past. Nike is an iconic footwear and apparel manufacturer that operates in over 180 countries with reported revenues of $25.3 billion in 2013. Nike currently has 719 factories, employing 990,325 workers in 44 countries around the world. It is the world’s leading manufacturer and seller of athletic apparel and sports equipment. It takes its name from the Greek goddess of victory, and is branded by the highly renowned swoosh logo and “Just do it” company slogan.

Nike is an American multinational corporation that is betrothed in the design, development, manufacturing and worldwide advertising and trades of footwear, attire, paraphernalia, accessories and amenities. The company’s headquarter is located near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's leading purveyors of athletic shoes and attire and a foremost industrialist of sports paraphernalia, with profits in excess of US$24.1 billion in its financial year 2012 (ending May 31, 2012). As of 2012, it

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

Nike Inc. (NKE) is a $32.3 billion multi-national enterprise headquartered in Beaverton, OR. Nike was originally founded as Blue Ribbon Sports in 1962, and in 1967, the company rebranded as Nike. Positioned as the worldwide leading brand in the sports apparel industry, Nike’s primary business activity is “the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services” (Nike Inc., 2016).

Attitude can be described as consumers have positive and negative feelings when they see a object that can be a brand, an action, or a person. For this reason, marketers formulate marketing strategy based on using the knowledge of consume attitude in order to associate with consumer’s tastes and preferences.

Nike Company is a very important one which gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. It is situated in the United States of America and the headquarters is in Beaverton. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipment among all companies. In the year of 1964, Bill Bowerman and Philip Knight, found a company by name of Blue Ribbon sports, truly the predecessor of Nike Company. Later in 1978, in an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word, referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Soon after that, the first retail store of Nike products was born with name of Nike town. The major sponsors of Nike Company include the famous athletes from the whole world and sports teams.

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Nike is a United States based sports company in Beaverton, Oregon. Nike’s original name was Blue Ribbon Sports and its mission is to be the world’s leading sports and fitness company (Nikebiz, 2010). Nike had two options for

Nike specializes in research, development, manufacturing, and distribution of various products within the apparel footwear and accessories market. Founded in 1965 and headquartered in Beaverton, Oregon, the company operates in three core segments: footwear, apparel, and other equipment. The apparel and equipment product segments offer a variety of products from shirts, pants, protective gear and many other sporting goods. Within the footwear segment, Nike has been a global leader in technology and style innovation. The company currently has over 44,000 employees and operates globally.

Through rational appeals and product performance benefits, we will show that Nike isn’t just about physical attributes, but also satisfies customer’s needs and wants. Nike’s unique value proposition has always been the innovative design, durability, and quality of their products. For example, a rational appeal in an advertisement can focus on Nike’s comfort and durability, which fulfills safety needs (Percy, 2008). We can also note that Nike satisfies esteem needs by being extremely dependable in quality, use, and that they offer a large selection of products. Equally as important are the emotional appeals that Nike uses to convey their message. Emotional approaches, such as appeals to esteem, self-actualization, and social approval, are the underlying factors that influence purchasing decisions. Gaining ambition, social achievement, and pride in one’s personal appearance, are emotional benefits that will differentiate the Nike brand from the competition (Percey, 2008).

We chosen Nike Company for our ethics for business assignment research company. Nike Company is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air

Nike is one of the largest company in the world who manufacture and distributes sports and fitness products worldwide. Nike employs more than 33,000 people