Nike: Globalizing the Sportswear Industry

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Globalization involves global interaction and cooperation between individuals, corporations, countries and their governments. As demand for products grows and the technology it takes to improve the process by which products can be manufactured more cheaply grows, globalization grows as well. It is supported by advancements in technology. These changes can have both short-term and lasting effects on issues surrounding economics, politics, the environment, and human rights. Thanks to globalization, companies like Nike are able to transform themselves. In Nike’s case, from a small local company to a global sports shoe and apparel superpower and a globally-recognized brand. However, as Nike

Proposed title: The global fashion industry’s perpetual engagement in sweatshop labor for profit maximization and its effect on human rights: a case study of Nike

Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air” case study and concepts from strategic marketing

Nike a global fashion and sport icon to the world is branded as one of if not the best athletic company in the world. Nike produces athletic gear for every sport imaginable. They are known as well for there one of a kind products but as well as the brand that the best athletics wear and advertise for. The founders of Nike Phil Knight and Bill Bowerman meet when Bill Bowerman was the training coach for Phil Knight when he ran track for Oregon. It was there at the University of Oregon where Bill Bowerman always looked for ways to amplify the track shoe to enhance a student’s performance but was unsuccessful. Phil Knight who later went to study at Stanford followed the same mindset of creating a shoe himself. Knight alternated his decision

Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.

Using the NIKE tick, representing the workers fake smile displays how these factories exploit their employees by not allowing them to express their dissatisfaction in the way they are being treated . This is giving a negative response to society.

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Nike has been under a lot of scrutiny about twenty years ago during a time of starting globalization on an enormous mass-production scale. As one of the pioneers in foreign labor, Nike ran into a number of issues surrounding sweat shop, child labor and minimum wage wars.

Nike Inc takes pride in being an ethical company. Nike places their responsibility to their stakeholders, internal and external, at the top of their priority list. They expend great of time, money, and resources to ensure that they are fulfilling their ethical duty, and achieving the highest standards of ethical responsibility. Because of Nike’s efforts to maintain their ethical integrity, Nike is a good corporate citizen.

The global sportswear sector operates in the global apparel and footwear industry that recorded worldwide sales worth $1.67 trillion in 2016 (Businesswire, 2017). Out of this, the sales of sportswear items accounted for 7% with most of the sales coming from the U.S. and emerging markets in Thailand and India (Businesswire, 2017). Besides, the industry employs more than 75 million people globally working in apparel, footwear and sportswear sectors (ILO, 2015). The growth the global sportswear sales can be attributed to the growth in popularity in healthy lifestyles as more people in the developed and emerging economies engage in physical activities hence increasing the demand for sportswear. Sportswear refers to the apparel that people use

To maintain positive balance sheet managers ought to constantly be in search of new strategies to do so. This may include upgrading of production equipment’s every five years, staff training, and business expansion just to mention a few. An expansionary policy is necessary to promote brand recognition, increased revenue, prolong the life cycle of products, increase customer base and loyalty. When a business is growing the opportunities presented by Economies of Scale become an added advantage to the firm. According to Locke and Siteman (2002), the story of Nike started in 1964 with the creation of Blue Ribbon Sport by Phil Knight and Bill Bowerman (p.3). They understood the benefits of comparative advantage in the production process and immediately began outsourcing the production of goods. The comparative advantage Nike had over its revivals was so overwhelming that Nike decided to become more involved in the production. What next for Nike? In the following paragraphs, we shall be answering questions related to the complexities of expansion amid a globalized world, drawing inspiration from “The Promise and Perils of Globalization: The Case of Nike”, a working paper presented by Richard M. Locke and Alvin J. Siteman.

After consulting several analysts, Kimi Ford did not have a clear direction on whether or not she should buy Nike stocks so she developed her own cash flow forecast. Ford forecasted a revenue growth rate starting at 7.0% in 2002 and eventually plateauing at 6.0% after 4 years. COGS/Sales is forecasted to start out at 60%, but drop to 58% after 8 years. S&A/Sales is forecasted to start out at 28% and decrease to 25% after 6 years. The other assumptions remain unchanged for the rest of the forecast; Tax

Nike is one of the largest, most popular brands in the world. It is a business that is continuing to grow while it is already making billions yearly. By moving to developing countries and emerging countries, Nike gets cheap labor and low facility cost. As a result, they set their product prices lower than the competition to attract more customers. Nike’s allegation of poor working conditions and child labor has become a global issue and it affected the stocks dramatically. Nike’s image has been permanently damaged. Running a company as big as Nike, and other major companies like Reebok, and Nestle is not an easy task.

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.