Nokia Case Analysis

Virgin Mobile is looking to launch a new cell phone service in the US marketplace, which is already a highly saturated industry. This analysis will help select a pricing strategy that attracts and retains subscribers, while still maintaining a competitive edge within the industry. The cell phone industry has many sources of customer dissatisfaction. For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service

The churn rate is 2% per month. So for a year retention rate,r, will be = 1-(.02*12) = .76 or 76%

Nokia will have to manage this change closely in order to make sure that they are working as efficiently as possible. For this, they would need to communicate well, as this will run through all the stages on the workforce. Elop achieved this primarily with the burning platform, but would need to pursue this through the reinvention. Training is very important when dealing with emerging products because they need to be of a high enough standard in order to gain a market share. Therefore, the workforce have to be well trained so that they understand the tasks that they are given. Nokia must also check on how individuals are coping with the change to prevent

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

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Nokia’s intangible resources are those items we cannot see on a balance sheet; things you cannot see, touch or feel. These resources include the company’s human resources, innovation resources, and their reputation. A company’s human resources are made up of the employees who work in an organization, their skills, knowledge, and abilities. Nokia employs over 50,000 people between the three businesses which the company owns: Nokia Networks, HERE, and Nokia Technologies. In addition, the company is a major investor through three additional businesses. Nokia has a Group Leadership Team in place whose responsibility is to manage the operations of the entire company. The team is made up of five executives including the President & CEO, the Chief Financial Operating Officer, the President of HERE, the President of Nokia Technologies, and the Executive Vice

T-Mobile is Germany network of mobile phone, it provides mobile phone service and wireless. T-Mobile is a subsidiary company of western wireless company. It was established in 1994 with about 50000 employees including full time and part time employees. Actually, it generates its profit and revenue by providing its customers with affordable services of wireless communication as well as by offering wireless devices such as, tablets, smart phones and other mobile devices. Most of its expenses are related to expanding their network, retaining their high quality customers, compensating their employees.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Nokia's history spans more than a hundred years old and has a lot of stories, events and milestones and has caused a lot of twists and turns of world history and industry. After the 1966-1967 convergence, Nokia described its main business interests as rubber, cable, forestry, energy and electricity. 20 years later, the company has added chemicals, floor coverings and televisions for the above mentioned companies. E-business started in the 60s, when a Finnish cable works wished to expand its business in the field of sales and production computers (Virkkunen, 2006). Electronics Division traders established in 1960 originally included the sale of mainframe data center operation of

The products that are offered in this industry are essentially smartphones. Handheld devices which besides being able to use for calling and texting, are capable of navigating the web with high tech processors that allow fast speed and access to apps that range from a wide variety of categories (Books, Business, Entertainment, Music and Audio, Navigation and Travel, Shopping, Social, etc.). The smartphones really became “smart” when they were capable of basically doing similar stuff that a computer does. I still remember when Nokia was a big hit back in the early 2000s with their color screen phones, or Motorola with their “Razr”, which you may remember was the latest in design.

This is hard to copy because their customer loyalty is gained from a long period of time. In one word, Nokia’s competitive advantage in developed markets is not as strong as that in developing markets but they still have a pretty good market share. Being a market leader in developing markets, what Nokia needs to do is to protect and expand its market shares. And being more of a market challenger in developed markets, Nokia needs to keep transforming their product to meet the new demands ands not to lose their market shares to others.

Strategic business planning can be defined as a set of plans and procedures that is carry out by the company to fulfil the goals and objectives of the company within the pre-determined and pre-set time log and also helps the company to identify the resources and approaches that are essential for the growth and development of the company and to achieve the goals and objectives. NOKIA is world’s biggest retailer of the mobile phones from its establishment period. It has it’s headquarter in Finland. At present the main competitors of NOKIA are apple iPhones and because of this reason the market share of NOKIA has decreased. To overcome this problem NOKIA declared its alliance with Microsoft in February 2011. NOKIA is engaged in

Nokia made some bad decisions, so it reached a bad outcome. In order to find the biggest factor in Nokia’s downfall, the paper will firstly show what mistakes Nokia made caused the result and then compare which one was the worst decision. Even though Nokia’s mistakes have been compared yet, the vertical

NOKIA IS MAKING A MOVE ; Strong competitor ‘Nokia’ is launching same business model with same vision