Nor'Easters Case Analysis

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

Mark proceeded to hire consultants who specialized in sport center business start-ups with his extra working capital. They had never advised the start-ups including a “wow-factor” such as laser tag or an arcade until they met Mark. Now every client who uses this firm is advised to diversify their market by including the “wow-factor.” The consultants conducted a feasibility test which gave Mark a report consisting of the amount of children, adults, schools, competitors, and other factors in the region he

70% of seats are sold at the lowest two fares.30% of seats are charged at higher fares. The last 6% are sold at the highest fare

Sports teams are switching to a variable-pricing strategy for tickets so that they can get a higher profit on games with record attendance numbers. They feel the need to do so because the marginal costs, such as construction payment and players’ salaries, did not equal to the marginal revenue, since attendance was severely dropping. To pay for the marginal cost, the sports team needed to capitalize on things that they were sure of, like increasing attendances to games between major sporting rivals.

Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work, have college degrees•outdoor active lifestyle•interest in surf, skateboarding, and/or snowboarding•personality is free spirited, spontaneous, social, and sport orientedIn regards to the statistics of the buyer profile compared to the actual product consumer profile is influenced by outside factors.

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

A $2 increase on admission prices has the potential to increase revenues with a low risk of profit loss. A loss would only occur if the price change were to lose more than 572 visitors. An increase to $14 a ticket will bring in extra profits and still remains below the competitors and the ROM’s regular hours

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Due to the high costs the goal of breaking even is a large task. At current product prices a profit of $53,676 can be expected. This is total by 21,582 who will at least attend one game. Next we can assume that amongst that population of 21582 54% would be interested in going to one game, 28% interested in at least 5, 13% would be interested in half season and 5% in full. Of the 54% who will attend one game 80% would pay $10.

Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker & Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctly

The city of Springfield, Massachusetts were blessed with the basing of a baseball minor league franchise in their city. But the class A team is faced with great revenue generation challenges that will make or mar the organization. The new team might likely take advantage of the fact that closest sports franchised teams are all located 90 miles away from Springfield. This might create a ticket and concession boom for the team and other benefits like employment and taxes for the city. The city has a considerable moderate family income and a recent growth index in the healthcare, financial, and other small and medium enterprise sectors is an advantage

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting

The relevant “price” a venue pays a ticketing company is the split of the C&H fees. For example, suppose the average per-ticket C&H fee for Staples Center is $15. During the RFP process, Staples Center negotiates with each ticket company over the share of the C&H fee Staples would keep and the share that would go to the ticket company.

The target consumers are people still in or just out of college, therefore in their late teens to their late twenties. With a pale

In my opinion, I think the “Little Leaguers” is the most attractive customer segment for MBC to target.