OBrien Chocolates Marketing Strategy

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O’Brien’s Chocolates: Marketing Strategy Yonatan Halawa Mr O’Brien, owner of O’Brien’s Chocolates, has contacted our marketing firm to produce an effective marketing strategy for his company and his fruit-chocolate products, Choccy Chunks. Despite being an expert in chocolate manufacturing, the client has limited marketing knowledge. To achieve this, relevant business ideas and concepts must be applied, current trends in business must be analysed, the four P’s of marketing – Product, Price, Place, and Promotion – must be incorporated, communication must be appropriate for a business environment, and the marketing strategy must conform to a budget of $50,000 (the client’s budget). In addition, an interview was conducted with the client to collect information about the important aspects of the products and the client’s personal views on how he would like to promote the product. Key Aspects of the Product (Interview Responses) • O’Brien’s Chocolates offers chocolates named Choccy Chunks, which are filled with chunky pieces of fruit, akin to ‘Rocky Roads’. • They are currently available in a 750g bag (15 pieces), and the client has suggested that the chocolates should be available in a bar. • The chocolates are currently available in milk, dark, and white varieties, and in banana, strawberry, pineapple, and apple flavours. • High-quality South Australian fruit is used. • The chocolates cost 1 cent per gram to produce. • Choccy Chunks is a South Australian brand, and Mr

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