O’Brien’s Chocolates: Marketing Strategy Yonatan Halawa Mr O’Brien, owner of O’Brien’s Chocolates, has contacted our marketing firm to produce an effective marketing strategy for his company and his fruit-chocolate products, Choccy Chunks. Despite being an expert in chocolate manufacturing, the client has limited marketing knowledge. To achieve this, relevant business ideas and concepts must be applied, current trends in business must be analysed, the four P’s of marketing – Product, Price, Place, and Promotion – must be incorporated, communication must be appropriate for a business environment, and the marketing strategy must conform to a budget of $50,000 (the client’s budget). In addition, an interview was conducted with the client to collect information about the important aspects of the products and the client’s personal views on how he would like to promote the product. Key Aspects of the Product (Interview Responses) • O’Brien’s Chocolates offers chocolates named Choccy Chunks, which are filled with chunky pieces of fruit, akin to ‘Rocky Roads’. • They are currently available in a 750g bag (15 pieces), and the client has suggested that the chocolates should be available in a bar. • The chocolates are currently available in milk, dark, and white varieties, and in banana, strawberry, pineapple, and apple flavours. • High-quality South Australian fruit is used. • The chocolates cost 1 cent per gram to produce. • Choccy Chunks is a South Australian brand, and Mr
Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While
The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong
The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. Talking about the chocolate sector which has been further segmented into several categories in which Haigh holds the important position and have captures the major chunk of the market. Such markets range from chocolate blocks, bars and other diet varieties like gluten and eggless products. The demand in the chocolate market is also divided on the basis of the geographic location markets like that in Sydney, Melbourne and Adelaide chocolate markets. Other factors affecting demand in the market includes demographic, behavioural and psychographic segmentation.
Its value is that they will be caring and considerate of their employees, customers, suppliers, shareholders, the community and the environment by showing respect to each other and valuing diversity, working together to achieve a safe, friendly and positive working environment, setting clear expectations, recognising contribution and developing their people, leading by example and taking responsibility for their actions, communicating clearly, inclusively, honestly and in a timely manner, having pride in their product and passion for the business, its heritage and its future and contributing to the community through corporate benevolence and environmentally sustainable practices (Haigh's Chocolates).
Since the creation of Hershey’s chocolate, chocolate today has taken on many different flavors and shapes.
I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast
Hershey produced and is still producing products like Kisses, Hershey Milk Chocolate which has flavor’s like Cookie’ n ‘ crème, Almond, Kit Kat and Brookside.
10. To achieve 1 million hits on the Cocoa Delights ‘Get in touch with your dark side’ microsite by the end of the campaign.
I love these bars. They’re naturally sweetened, and loaded with omega 3 fatty acids and ??? which allows the body to be properly fuelled while we enjoy the sweetness of this decadent chocolatey dessert.
The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline
Coles, however, currently only stock strawberry & pistachio, cherry & vanilla, mint, nuts and coconut & goji. The chocolates are also available online, in Pana Chocolate’s original store on Albert Street in Richmond, and a range of stockists including IGA supermarkets, health food stores, Myer, David Jones, coffee
The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth, they are facing a potential dilemma. The company must consider how they will keep up with growing demand while having enough capacity to handle the increase in production and maintain their high quality standards.
Fiona Balloch requested the report to be generated to provide information on the structure of Joy of Chocolate and CG Chocolates. The purpose of the
After a thorough analysis of Apollo Foods business situation, a decision plan regarding the launch of a new chocolate product for its new branch acquisition Montreaux Chocolate USA has become clear. This decision plan is based on the following key challenges and marketing issues that need to be addressed. These challenges and marketing issues can be best summed up by a decision on what brand the product will be home to, whom the product will be marketed to, the ingredients and formulation of the product, the packaging of the product, can the product perform well enough in a sales forecast plan to exceed a $30 million dollar hurdle rate, and finally to launch or to test market the product. After reviewing Apollo Food’s data, their market research findings, and sales forecasts. A decision plan that addresses all of the key issues and marketing points has been created and will be
- The Dolfin chocolate range offers chocolate bars of 30 and 70 grams, Gourmet squares, chocolate