Obesity Caused by Fast Food Marketing

Obesity within adults is a prevalent problem in the United States, with over 51% of all adults suffering from obesity by the year 2030 (Joyner et al. 217). Obesity, or the state of being excessively overweight, is sometimes a result from what is known as food addiction. Much like an addiction to a substance, to be addicted to food is to constantly crave a certain food item (Joyner et al. 217). Obesity and food addiction tend to coincide with each other. That coexistence is shown primarily in the documentary Super Size Me, in which director Morgan Spurlock focuses on the way fast food and food addiction affect the human body.

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

Fast food, in today’s society, has become a major part of individuals’ lives. For it’s easy, quick and cheap food. While any meal with low preparation time can be considered to be fast food, typically it is referred to as low quality, prepackaged foods that have little preparation time. Through further research of fast food restaurants and their role in the obesity epidemic in America, it lead to further conclusions on the need for changes that must be done in order to combat obesity. There are, however, multiple individuals who feel that the fast food industry is simply taking a toll on Americans and their health. For instance, the article “Don’t blame the Eater” explains the battle of fast food chains in America, and the major causes of this epidemic. Obesity in America, costs the United States about 147 billion dollars annually. In a recent article, Author Eric Finkelstein, a researcher for Triangle Park conducted a study in which explains the multiple causes and affects of fast food chains and its role in creating an unhealthy society. Considerably, “The Effect of Fast food Restaurants on Obesity”, an in depth article written by authors Janet Currie, Stefano DellaVigna, Enrico Moretti and Vikram Pathania, share their studies and findings on how fast food chains are indeed a major player in obesity across the country, as well as a leading player in the up rise in health related illnesses. There is a connection between neighborhood scarcity and fast food industries.

Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.

The fast-paced lifestyle of many Americans has caused the growth in popularity of fast food restaurants. “Don’t Blame the Eater” by David Zinczenko discusses this topic along with his response to kids suing McDonalds for making them overweight. Zinczenko is the Editorial Director of “Men’s Fitness” and is the Wellness Editor at ABC News. He also has many published books on the topic of diet and exercise. The purpose of this text is to shine a light on the kids’ perspective of this lawsuit against McDonalds, and to convince readers that this lawsuit is justified.

In 2010, 43 million children were projected to be overweight because of these products. However, the nation exceeded this statistic by having 92 million children being at risk of obesity (Borghi, De Onis, and Blossner 1). Because of the country’s inability to take control of this problem, lawsuits have begun to be filed against major fast-food companies, such as McDonalds, Burger King, Taco Bell, and Hardees. These companies are being sued because citizens claim they are unaware of the detriments that grease and tons of sugar can do to one’s body. For instance, in the court case Pelman v. McDonald’s Corporation, these people were suing McDonalds because they strongly believed that their fast food was the reason why they were having health issues (Kornblet 209). Though this argument seemed to be valid, countless factors affect weight and health of

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

Although adults can view food advertisements critically to diminish their intended effects on their diet, Mello, Studdert, and Brennan found that children do not have this same cognitive ability (2605). They found that children under eight years of age are “generally unable to understand the persuasive intent of advertising” (2601). This means that children aged seven and under may not be able to distinguish the difference between when they are being marketed to and when they are being educated, for instance. This is likely the reason why “children who watch more television than do other children are more likely to identify incorrectly which of two foods is more healthful” (Mello, Studdert, and Brennan 2605). Studies have found that around 50% of “all nutrition-related information in television advertisements is misleading or inaccurate” (Mello, Studdert, and Brennan 2605). The food industry’s advertising practices are deceitful and harmful, yet they are not currently subject to legal

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

Obesity in america has become a big problem. Americans have become a victim of fast food and we have seen this ‘happy meal’ so to speak, kill as many people as cigarettes do. The business men and women who feed people this fattening food, know that fast food is unhealthy and not nutritious. So why do they keep feeding people this junk? In fact its simple, if a person gives someone a dollar and in return that person gets food that is fast, cheap, and affordable, then therefore that person is going to keep buying right? That is how the fast food industry sees it in their eyes. As long as they keep receiving millions of dollars while giving people ‘affordable’ food, they are going to keep giving us the junk that gets us fat and unhealthy. People

Obesity has become an epidemic in today’s society. Today around 50% of America is now considered to be over weight. Fast-food consumption has been a major contributor to the debate of the twenty-first century. Chapter thirteen, titled “Is Fast-Food the New Tobacco,” in the They Say I Say book, consists of authors discussing the debate of fast-food’s link to obesity. Authors debate the government’s effects on the fast-food industry, along with whether or not the fast-food industry is to blame for the rise in obesity throughout America. While some people blame the fast food industry for the rise in obesity, others believe it is a matter of personal responsibility to watch what someone eats and make sure they get the proper exercise.

country alone, 17% of all children and adolescents are now obese, triple the rate from

​The American family has certainly transformed over the past 20 years. Whether someone lives with two parents or one parent they are probably working full time jobs to provide for the family. In addition to their outside jobs they have the responsibility of raising the children, helping with homework, cleaning the house, and provide breakfast, lunch, and dinner. Due to the events of the day, temptation wins and the family gorges on Big Macs, french fries, and a sugary soft drink. Great, the family is fed, but what are the long term affects of the fast food when ingested several times a month. Planning nutritious meals in advance would promote a healthier lifestyle for the American family. Many Americans are defined as obese.

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their