The God Of Basketball Brand: Michael Jordan

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

Even though I am not in New York at the moment, it is through social media apps and websites like Instagram and Pinterest, where I am inspired by the posted pictures of fashion-animated streets, snippets and clips of fashion shows around the world, and stylist-picked outfits. This technology makes it possible to be immersed in the community where your interests lie, no matter you location. Through these technologies, I become increasingly literate in fashion by seeing what’s trending at the moment and become aware of the new fashion language and terms. My friends usually tell me that I have “an eye for fashion” and frequently ask me to go shopping with them or to give them my opinion on their outfits. My store recommendations, referrals, and clothing borrowing are all occurrences that often happen when my friends, family and I communicate about fashion.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

Are Michael Jordan and the transnational marketing of professional basketball connected in or responsible for directing the ambitions of Arthur and Williams? Why or Why not?

Once upon a time there was a boy named John. John’s favorite sport was Basketball. Whenever he turns Eighteen, he went to go to Europe to play basketball professionally for a year. After that year, NBA scouts were looking at him as a potential prospect. He was drafted with the first pick of the NBA draft. Immediately after the draft, several shoe companies wanted him to endorse their product. After several days of mulling it over, he chose Adidas as his product. He signed a lifetime contract with Adidas and has his own shoe line just like Michael Jordan. In the NBA he was the leading scorer and assist leader for 14 years and he became known as the greatest of all time.

There is no doubt that the Jordan brand is the most popular fashion sneaker in the world due to its design and reputation. This is an emerging segment that is looking for sport looking fashion shoe. They only buy the products for its style, value of the money and brand image instead of its original function. Basketball shoes became a tool for social and self-identification from few decades ago, specifically Jordan brand made revolution on their main usage, and the all-time superstar Michael Jordan still making money after retired from the league. He earned $100 million from Nike last year, and it was higher than his entire career salary (Badenhausen par. 2). For this reason, people like to spend money to acquire new or old classic fashion shoes

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

To develop your personal brand, you need to think deeply about who you are as a person and find out clever ways to showcase this unique personality to your potential and current customers. To start, you should answer the following questions as honestly as possible. Do not simply speed through these just to get them done. Take your time and think deeply about

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Your personal brand according to Frye (2014) is, “is what people say about you in a professional environment”. Personal branding is an image you try to instill or what people devise about you through observation and interaction. Frye (2014) also mentions how you control your own personal brand through your actions and behavior. You can control your personal brand or professional reputation by how you dress, speak, communicate, and by appropriate behavior. Personal branding is the reputation that you as a professional try to build for yourself.

Celebrities consult with marketing agents who uses three strategy efforts for personal branding. First, the pure selling approach where “an agent presents a client’s qualifications to potential buyers until he or she finds one who is willing to act as an intermediary” (Solomon, Marshall, & Stuart, 2016). Second, the product improvement approach where “an agent works with the client to modify certain characteristics that will increase his or her market value” (Solomon, Marshall, & Stuart, 2016). And third, the market fulfillment approach where “an agent scans the market to identify unmet needs. After identifying a need, the agent then finds a person or group that meets a set of minimum qualifications and develops a new product” (Solomon, Marshall, & Stuart, 2016).

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns