Ansoff Matrix of Apple and Value Chain Essay

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| Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ,Europe,Japan ,Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) |

A-FIRM INFRASTRUCTURE:- 1)
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| I-AFTER SALES SERVICE:- * Apple Care (32)(20) * Facilities end user to return the product after useful life to company for environmental friendly disposal(32)(40) |

20.OneSource Info service, 2011.Reports for Apple Inc, [Accessed 05/07/11](9)
21. Apple Annual report; September 25, 2010, Onestop, Accessed dt, 05/07/11(28)
22. Mintel-iphone generation-UK- November 2009(57)
23. CNET News 24-05-2011,International 25-05-2011(58)
24. Alpeyev, Pavel, Eki, Yoshinori, Mukai, Anna, Hesseldahl, Arik, iPad Leads Apple to a New Market: The ElderlyBloombergBusinessweek, 00077135, 8/16/2010, BSP(59)
25. Andrew Nuttney, Consumers and the Cloud, 06 October 2010, Datamonitor(60)
26. City AM, Apple plots cheaper iPhone to fight Google ,Monday 14th February 2011, p 3(61)
27.

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