The fundamental principle upon which relationship marketing is founded is that the greater the level of customer satisfaction with the relationship – not just the product or service – then the greater the likelihood that the customer will stay with us. The importance of retaining customers is that there is strong evidence that customer retention and
Each business plans to build its deal breaking its past records. Furthermore, the best way to do it is to draw in new clients as well as to keep up them after deals. An organization that prioritizes its customers will always be referred. The primary purpose behind the decrease of offers in an organization is its absence of duty to give appropriate administrations to its clients. An enlisted grumbling is here and there which is sometimes not attended by the organization which prompts expanded grievances among the shoppers prompting decrease in the sales. Sometimes the organization is not ready to keep up the record of the administrations of a client which prompts a more prominent perplexity in the association. Another issue related to less customer satisfaction is the inability to solve the problem on time.
As well as this, productive working relationships enable consistent messages to be communicated to the shareholders to keep them informed about the business. Improved customer service can also be seen with working relationships, which is important in the retail industry and no less so when working in a company such as GAP and according to their training programme, ‘Provide exceptional customer service, to meet their customer’s requirements.
Gaining a customer relationship is also a good way of meeting customer needs and you find out who they are so you are more than able to offer them what they need.
Salespeople must let the buyers explain themselves in order to deliver the things they need. It is also important to fully understand the product they are selling in order for the buyers to trust everything you say. If you do not know anything about the product, the buyers will undermine you and brush you off because you are no longer help to that buyer. Product knowledge is one of the main keys to trust-based relationship selling.
4. How the organization’s selling/customer service strategies impact positively on the performance of the organization
The relationship strategy is a fundamental alliance of both the parties, (customer & sales person). Sales & Marketing person plays a significant role to generate revenue for the company. Despite being some deficiencies in the product or if the market condition is not appropriate, sales person always comes as a problem solver to the enterprise and the customer. In the hospitality sector, day to day loss cannot be recovered in future. Example: if
A customer must engage with the customers to build a successful career. This is important because it results with a happy customer, after making a sale, a salesperson must rely on communication skills; which involves communicating by talking and listening to answers, and paying attention to that they might express, through their behavior
The best thing we do to maintain and build our client relationship is to stay focused on our contract and on our deliverables. Very often we talk about deliverables and deadlines in client meetings, showing that we focus, and then delivering what we say when promised , we build our credibility and enhance our relationships.
This research proposal aims to address the several customer retention strategies implemented by the famous food chain restaurant, Mc Donald. Bearing in mind the increased significance of enhanced customer relationships, this topic is worthwhile to be examined for gaining an insight about the different tactics and strategies used by large organizations to sustain the dynamic environment characterized by fierce competition.
Russ’s (weekly learning) on his philosophy about building relationships and selling products is fantastic, and so true. The art of selling anything is fist building relationships to the point of a trust, once trust is established, selling becomes secondary. Possibly because I am in sales, I value the relationships of face-to-face sales more than online shopping. I get energized over building real and reliable relationships that you can conduct business with. Some of these relationships turn into friendships. I have had some
The next stage in the personal selling process is approaching the prospect. This means actually having an initial first meeting with the prospect for the first time, face-to-face. (Personal Selling, pg.136) Like most things in life, “Practice Makes Perfect”, and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better. Practicing and rehearsing one’s presentation assist sales representatives in
It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do
In a consultative sale, building a relationship is important to create identification with one on one communication with the customer to keep the customer feeling confident and safe with the salesperson. A satisfied customer always comes back.
It is necessary for Omnico to set an obtainable objective, for example to retain 70% or more of customers by 3rd quarter of 2012. According to Abrams (2009) these are some great examples of keeping the relationship with the customer and maintaining loyalty: