Opportunities In Cuba

Ernest Hemingway was no tourist, but his attraction to Cuba was much like that of the rest of America. The beautiful beaches and tropical climate helped him write novels, but he also loved the daiquiris at the Floridita, the fishing, and the adventurous bootleggers from Florida. Cuba has its beautiful beaches and fish-filled waters, but part of the attraction as well has historically been the plentiful rum and the "anything goes" atmosphere. The casinos and nightclubs frequented by tourists bring with them an unsavory element in the form of organized crime and prostitution. Tourism has its benefits, but in Cuba it is a clear reminder of the island's dependence on wealthy foreign nations for its survival, and the

Coca-Cola is sold in over 200 countries and had for years done very well in Brazil. A closer look at Coca-Cola's Brazilian market is presented in an article in the Thunderbird (published by the Garvin School of International Management), which delves into the profit problems that Coca-Cola had in Brazil in the early part of the decade of the 2000s. The article, published in 2004, points out that the fast growth of "off-brand" soft drinks, called tubainas, has taken away profits from Coca-Cola, and created huge marketing problems for the giant soft drink corporation. This review of the article, "Coca-Cola's Marketing Challenges in Brazil: The Tubainas War " written by Gertner, et al explores the issues that Coca-Cola has had to deal with in attempting to gain a bigger share of the soft drink market in Brazil.

economic growth comes from agriculture and exports to and from Europe. Since America has had an embargo on Cuba since 1962 neither countries trade with each other because of many disagreements about governing techniques and Fidel's unwillingness to comply with U.S. instructions. Cuba’s long history and culture has contributed to many economic and social growth through out the world, but Cuba is still struggling to try to stable their economy.

There are only five countries left in this world that still call themselves communists stated by (PRI,2013). Everyone knows those five countries as, China, Dominican Republic, Korea, Vietnam, and of course Cuba. Cuba is home to 11.2 million citizens whom live a very different life than us who populate the united states (PRI,2013). During the year of 1925 the socialist party was founded forming the Communist party. Cubans government has survived over 50 years of Communism (BBC,2017).

“Raw sugar accounts for one quarter of Cuba’s export less than half a billion dollars” (The Economic Impact of Better US-Cuba Relations, 2015). Ending the embargo “Cuban exports can go from $0 to 5.8 billion” (US Cuba Embargo Pros and Cons: Renewed Relations Sets Caps and Limited Success for Businesses). Both economics can benefit massively from lifting the trade embargo this is because one of the most imperative exports of the Cuban economy is nickel. Nickel a mineral used in many industrial processes such as the creation of stainless steel, it can be a major use to the United States economy because it imports around 43% of nickel from the rest of the world therefore Cuba could benefit by entering the United States market. Cuba’s major import is refined petroleum which the United States is one of the largest producers of, the Cuban economy also imports wheat corn, meat, milk and soybeans which the United States also produces. Additionally, Cuba also exports rum and tobacco(cigars) which are said to be legendary in the United States. With the lifting of the embargo these products can be exported to the United States because Americans loves these clichés also, these exports can lead to a major enhancement in the Cuban economy because trade increases sales and profits, strengthen local competitiveness and diversification. Together the countries will be able to trade mutually and exchange

, and tobacco, for 60 years this has been Cuba’s calling cards, a land that hasn’t progressed much in six decades Cuba has stood as a vacation paradise for many of the worlds powerful nations, including Europe, Canada, and Australia. Most people who visit Cuba rarely see past the white sands, blue water, and endless alcohol of resorts, going off said resorts will give an entirely different view of the country. A people of farmers, musicians, and artisans, the Cuban people are a simple and hard working group all looking. For 60 years the Cuban government has kept the United States out of the country for the most part, that is until recently. During the cold war, Cuba joined the communist nations and went as far to allow Russian missiles to be placed on Cuban soil this was seen as a threat to American interests, causing John F. Kennedy to impose an embargo on the small nation just 80 miles away from Florida. With the Obama administration now lifting these embargos this can be viewed as both a positive and a negative thing to the county. While yes opening up Cuba to America will do wonders for it economically, I believe that culturally the country will suffer greatly. Often when American influence is permitted into a country there is often corruption that follows, Industrial corruption, cultural bullying, and the influx of drugs, are all issues that seem to follow whenever America enters a former enemy state. While yes from an economic stand point the country may do well,

Becoming a doctor may be the dream of many young people in the world and particularly in our country, this is an interesting and humanitarian profession and you can feel a great satisfaction. Doctors feel great respect for their work and their main goal is to promote health, heal the sickness and improve the health of the population, but the life of doctor in Cuba is more different than other countries. In Cuba it is a hard career. It is a beautiful and important career but his salary that a doctor receives in Cuba, does not guarantee an adequate standard of life for him or his family. Cuban doctors work for low wages and with limited resources. Sometimes doctors in Cuba need other jobs for improve their finances, something that help them to

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

Firstly we start with the sociological or also known as demography. This is the study of human population from many perspective such as race, ethnicity, gender and many other. For Coca Cola to serve in different country require a many marketing research to be done. Coca Cola currently serves in 6 different region which is the North America, Latin America, Europe Eurasia, Africa, and Asia Pacific. Different country has different type of demand for Coca Cola. As consumer now become more health conscious, they have started to develop product such as coke light, coke zero which contain zero sugar content. This is a reactive approach taken by Coca Cola to adapt to the ever changing environment in order to stay competitive in the industry.

Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.