Overview of Bluescope Steel Company

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BlueScope Steel Company Analysis. FIN 401 Assignment 10 May 2013 1: Company Overview BlueScope Steel Limited is a multinational company operating in different countries in Asia, Australia, USA and New Zealand. The company designs and manufactures wide varieties of products such as coated steel, slabs, plate, cold rolled coil, aluminum, zinc, galvanized and pre-painted steel. In the United States, BlueScope Steel establishes a 50-50 joint venture with a North Star Steel, and both companies use the latest technology to produce over 2 million hot rolled coils annually. The joint ventures that both companies implement are very productive because the company ranks fifth in the production of hot rolled coil in North America. In Australia, BlueScope has developed strong competitive advantages in the production of Colorbond and Zincalume steel products. With a joint venture with Nippon Steel Corporation, the company has been able to develop a next generation steel product for its customer. (BlueScope Steel Annual Report 2011). Objective of this report is to provide the analysis of BlueScope Steel. 1.1: Structure of BlueScope Steel BlueScope Steel is an Australia company with manufacturing facilities in Australia & New Zealand. The company also establishes the production facilities in other countries such as China, and South Asia in Indonesia, Brunei, Singapore, Malaysia, and Thailand. In South Asia, the company has established the production facilities in India and Sri

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