Pacific Brands Case for Critical Thinking

Pacific Sunwear, more commonly referred to as "Pac Sun" is currently one of the top retailers of men 's and women 's apparel in the streetwear and action sports clothing business. The original Pac Sun was opened in 1980 by Tom Moore in California as a shop that catered to surfers from the area. As time went on and the 'surfer look ' faded out, Pac Sun restructured its image in the '90s as more of a casual apparel retailer for young men, and eventually ventured to include women 's clothing as well as footwear ("History of Pacific Sunwear of California, Inc.", n.d.). Consisting of mostly mall installations in addition to a number of freestanding stores, Pac Sun continued business at an adequate rate through the 2000 's but seems to faltering as of late, as they have filed for chapter 11 bankruptcy as of this past April (Woolf, 2016).

1) What are some of the factors causing the problems in measuring performance in the Southeast Asia sector?

1.“In Cromwell’s alumni magazine, I read about a research study that showed that in their first two years after graduation, 78% of legacies donated a total of $100 or more to Cromwell”

Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy?

The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma, based on a real company, faced by Chateau de Vallois, a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner, and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO , and Claire de Valhubert – Garspard’s granddaughter. De Vallois had fallen into a slow decline under its previous owner, but Gaspard along with Jean-Paul Oudineaux, his estate manager, had restored the chateau and since then de Vallois had been steadily profitable

Following a change in government, a high level Australian Council Trades Union (ACTU) government delegation visited Europe. Upon its return an industrial blueprint was released called ‘Australia Reconstructed’ which made special mention of the Swedish company Kockums for their pioneering organisational ability. Just one month prior to the selection of the winning tender, critical performance areas were adjusted by the navy and Kockums were upgraded, whilst HDW-IKL had their

Everyone is all too familiar with the big box store that seeks out the small town in order to infiltrate with large buildings and small prices. Big-Mart is looking to not only open a new discount location in the community of VanWood Heights, but they also want to create jobs for the economy as well. The citizens within the community of hold opposing interests on whether to permit Big-Mart to establish a location. Stakeholders will meet and tell their story as to why or why not a change should be put into place. Several stakeholders are identified starting with the Mayor of VanWood Heights, local environmental groups, Big-Mart itself, and individual citizens. Direct democracy and representative democracy are dominant aspects in the stakeholder

- ( :25) After the client advises why she is calling in, Nancy has a good specific initial acknowledgment. This demonstrates that she is listening.

For over a hundred years, the H. E. Butt Grocery Company stores have provided people in Texas and Mexico with superior products and service. Headquartered in San Antonio, Texas, H-E-B was the 11th largest grocery chain in the United States. Florence Butt founded the company in 1905 with a $60 investment. A few generations later and four failures later, Charles Butt became president of the company in 1971 and took the family name to a higher level.

Bunnings is the market leader in this industry who gains 64% of total market share, followed by Mitre 10 with 13.0%, and Masters with 8.0% of market share (The Australian, 2016). The company’s revenue continuous increased since they started the business in 2011 to 2014, they gained total revenue around $1527 million in 2014 (Woolworths, 2015) but the company still got the loss from their operation expenses. Moreover, the sales dropped by 16% in 2015 that was the main reason for Lowe’s to delist the joint venture in the beginning of 2016 as it claimed that Masters has poor profit performance (IBIS, 2016). In the meantime, Woolworths publicised its intention either to selling the business or shutting it down (ABC, 2016, para. 15). Thus, there are several causes of these problems that Masters should solve in order to survive in this business and compete with its competitors.

It is clear that the marketing managers of John Lewis have built a strong brand and maximised its equity. In order to do this there are characteristics of strong brand which marketing managers must work towards (see Appendix A).

| Clearly there is a big gap between the quality perception in Canada and the United States. Canadian consumers are implying that they want a higher quality product and a product that is more convenient for children.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

The CCRC projects set an example of the industry and displayed innovation, social responsibly, and leadership. Other departments in which Hyatt emphasizes leadership are human resources and the management style that is practices on a global scare. Hyatt is proud to encourage, coach, and nurture employees via empowerment. “...Future leaders need to listen, have clarity of purpose, and be authentic”, Mark Hoplamazian, the CEO of Hyatt Hotels, tells Wharton Magazine, “One key essential element in being in a position to lead is being a great listener, and applying yourself to it in a very sincere way” (Wharton, 2012).