As a child she fell in love with fashion and was obsessed in playing dressed up. Her mother taught her how to match different clothes and made her own jewelry from beads and marbles. “Padpud”, as a child, has been making all kinds of Barbie doll clothes and jewelries. Little did she know back then that through her powerful inner reality, she would be growing up as a fashion influencer. The world with advanced technology and powerful social media has given rise to a new career that people haven’t yet familiar themselves with. “Influencer” is an individual with the power to affect purchase decision of other people because of their perceived beauty, style, fashion, and knowledge. Platforms such as instagram gained its power in just a few years and creating a new marketing genre that brands has …show more content…
“I had an opportunity to meet P’Ploy, who is now my personal manager.” She said. P’Ploy is the person who introduced her to instagram and since she was a university cheerleader, lots of people were already interested in her personal life After a few years, she has the power to attract almost hundred thousands of likes for instagram post of her gilded lifestyle and 409K followers that were almost next to impossible. Since then Padpud has become the darling of the influencer industry and she has carved a successful business from her followers and fans. She was able to maintain fan base on her photo-sharing platform and make money by publishing pictures of herself. “I tried to find rare stuffs that haven’t been worn by anyone before and I always catch up with the latest trend, especially the cute items.” she says. “That’s probably one of the reason why so many people keeps their eyes on my social media all the time. They are always curious about what I wear and where did I get those stuffs. Now I got multiple gifts everyday, brands are sending me their products, hoping that I would post them on
Wayne Dyer once said “doing what you love is the cornerstone of having abundance in your life”. Ever since I was a little girl, fashion has always been a very important part of my life. However, while most young girls were busy designing Barbie’s next outfit, I was enthusiastically trying to figure out the best way to market and sell Barbie to my friends. This habit did not end during my childhood years; rather it followed me through high school. I firmly believe that being passionate about your career can add much happiness and depth to your life. By attending FIT I can bring and take away positive ideas and qualities.
One can compare her fashion style to that of a militant mixed with the style of an elegant queen. Mattie “Sunshine’s” clothing collection is one to kill for because her color coordination is nothing more than a sight for sore eyes. For her clothing doesn’t wear her, she wears the clothes and with class. Even her jewelry accentuates and compliments her style and physique. She’s a strong-willed, hardworking woman who reminds those around her that she is human, but that she is just trying to live life to its
The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion
Instagram is a social media base that can aid business revenue by simply following certain guidelines to market any product. In Rachel Daley’s “21 of the Worst Instagram Marketing Mistakes & How to Fix’ Em” written for MadeFreshly, there are many strategies for marketing, therefore Daley was very insightful on what to do and what not do to succeed in marketing a product; however, her credible advice only scratched the surface and should have gone beyond the basics of social marketing. As the article unfolds there are four rhetors that become quite evident: Daley, and MadeFreshly. Additional rhetors include the world of businesses and the public, since the audience of Instagram includes the World Wide Web.
Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.
Perfectly perky and popular, slim waisted and long legged, silky plastic hair and a flashy smile frozen in time, Barbie has been lining toy store shelves and influencing young girls’ dreams since 1959. The teenage fashion model has managed to secure close to 150 careers, represent 40 different nations and cultures, and has collaborated with more than 75 different fashion designers, all amounting to an impressive resume theoretically thicker than a phone book. A cultural icon for the American wasteland of plastic and hollow female beauty standards, labor ideals, and domesticity, she remains the world’s most popular toy doll.
Facebook, Twitter and YouTube are popular social media platforms that millennials frequent. Facebook and Twitter are perfect outlets for Star Athletics to keep the consumer in the know about the brand and new products. Using these social media platforms will allow the company to interact with the consumer in real time and track responses about the brand through consumer post and hashtag tracking. YouTube vloggers also known as micro-influencers can do product reviews and give their honest opinions about the brand and product. Their audience is far smaller, but the level of engagement, trust and authenticity that a micro-influencer can foster with his or her followers makes it exponentially more likely that their audience will travel through the funnel. Micro-influencers’ engaged reach is like the ultimate stamp of peer-approved credibility that Millennials crave, which makes it exponentially more likely they will convert on that content (Burke 2016).
Young women all over the world constantly struggle with their appearance and something as simple as what to wear on a daily basis. Most people today barely wear half of the items in their closet. In this essay, instead of feeling stressed and constrained by the thought of picking out an outfit to wear, Kahl considers it a way to wear her unique look all the time, using rhetorical devices to support her decision. Her signature style is hers and can be as humdrum or unique as she wants. Silk white shirt and a few black trousers? A custom made leather rosette? Chances are everyone has certain outfits that they enjoy wearing more than others already. In the essay, “Why I Wear the Same Thing to Work Everyday”, Kahl uses pathos as she stresses the amount of time and money wasted on wearing different clothing daily, as well as ethos as she proves her authority to men.
When walking into a toy store, especially Toys R Us, it should be no surprise to see a little girl demanding for yet another toy Barbie! In the eyes of that little girl, there is no better role model than their perfect doll. With an attractive appearance, stylish clothing, neatly combed hair and professional makeup, the four year old child witnesses a goddess in their hands. When asking a young girl what she wants to become, it shouldn’t be a surprise to get the word “Barbie” as an answer. These innocent children gradually begin to compare their own appearance to the plastic Barbie. But they don’t think. Girls start comparing their own life with Barbie’s. Barbie is not the one who is going to teach you important life long values of living
Many companies are convinced that there are a limited number of “influencers” on the web that can endorse products and attract the attention of massive amounts of consumers (O'Brien & Marakas, 2011). Supposedly these people have a near mythical ability to create an internet sensation by the mere mention of a business’ wares, and finding these individuals is important to marketing departments since studies have shown that people are more receptive to the advice of third parties above the information provided in the advertising from the product companies (Matthews, 2013). However, firms have found these Michael Jordan’s of social media to be extremely difficult to find and marketers from LinkedIn, BzzAgent, and Umbria have concluded that this
Because nothing screams summer louder than bright colors, cool textures and dressing up by dressing down, Kamilah Willacy has taken on task of creating unique and artistic clutches that will surely make everyone’s eyes turn on you. While Kamilah began her studies to become an architect, the moment she landed in New York City and became a model, she knew the calling in her life was fashion. She soon enrolled at the prestigious FIT, but decided to travel to Milan to finish her studies at Polimoda.
Derek Powazek, a published author and pioneer of the Internet, once claimed that “If you're not paying for the product, you are the product”. With social media sites like Facebook, Instagram, and Twitter having an estimate of 2.3 billion active users, the statement remains true today, seen through the rise of social networking sites monetizing user information and turning this to big data. The application of these available statistics allow for various trends to pick up so easily and quickly in the consumer culture. In a world where social networking sites dominate the market, tons of channels emerge as tools for advertisers to capitalize on an individual’s social clout and circle. The invention of this technology has changed the landscape
In the early 20’s the world broke into a war about inequality. This was a time when fashion was having a rough time due to sad egalitarianism which made women clothing lose its sophistication. So I found a great solution to bring back real fashion. I successfully managed to combine details into my models with revolutionary innovations. This led to the famous invention of the “little black dress” and it seemed at first artless, rustic, and impersonal. But, the decisive step made me a symbol of luxury, elegance, and good
Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see
It is no secret that people trust the judgment of other people when it comes to buying a product or finding something new online, we turn to yelp, google reviews and as mentioned before our facebook friends. Because of our willingness to trust people that seem trustworthy, often times companies use influencers to showcase specific products. By having an influencer use a product in a picture or show the product in a video consumers often trust it and want to buy it and this ultimately leads to greater sales. While I am sure there are no little league influencers, there are many really well known little league teams in