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Parle vs Britannia

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PARLE
V/S
BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil

CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4. PESTEL ANALYSIS OF PARLE BISCUIT……….. 5. PESTEL ANALYSIS OF BRITANNIA BISCUIT…. 6. SWOT ANALYSIS OF PARLE BISCUIT………….. 7. SWOT ANALYSIS OF BRITANNIA BISCUIT……. 8. STRATEGY ADOPTED BY PARLE BISCUIT…….. …show more content…

Mission:
We will be the leaders in our business by- maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.
Products:
* Parle-G * KrackJack creams * Monaco * Creams * Hide & Seek * Parle Marie * Milk Shakti * Parle 20-20 Britannia: Company Background:
Once upon a time, in 1892, a biscuit company was started in a non-descript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. By 1910, with the advent of electricity, it mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, it was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. In 1975, Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue

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