PARLE
V/S
BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil
CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4. PESTEL ANALYSIS OF PARLE BISCUIT……….. 5. PESTEL ANALYSIS OF BRITANNIA BISCUIT…. 6. SWOT ANALYSIS OF PARLE BISCUIT………….. 7. SWOT ANALYSIS OF BRITANNIA BISCUIT……. 8. STRATEGY ADOPTED BY PARLE BISCUIT……..
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Mission:
We will be the leaders in our business by- maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.
Products:
* Parle-G * KrackJack creams * Monaco * Creams * Hide & Seek * Parle Marie * Milk Shakti * Parle 20-20 Britannia: Company Background:
Once upon a time, in 1892, a biscuit company was started in a non-descript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. By 1910, with the advent of electricity, it mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, it was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. In 1975, Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue
The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.
We are on a continuous Mission to provide growth opportunity to all stakeholders including Stockists, distributors, retailers, suppliers, etc. and remain ahead of competitors through product-innovation, adopting modern technologies and achieve optimum cost of production.
On a medium/long terms the company has the opportunity to be the pioneer in developing a innovative product with a positive impact among clients and
The convenience that this division offer customers should give the organization a profitable and popularity boost, allow them to expand globally, and make the company a leader in innovation in its industry.
An Analytical Comparison of Matt Britland’s “What Is The Future Of Technology In Education?” and Samuel G. Freedman’s “New Class(room) War: Teacher vs Technology”
Will ensure that all parts of our business work together cohesively to deliver customer-centric outcomes to support the initiatives in our Future Strategic Business Plan.
It is critical for any firm to identify its core strength and weak spot in it. Furthermore, company should be able to identify opportunities in market not seen by other competitors and must act upon it. Additionally, market poses threat to company also. This should be tackled by the company before it is too late to act upon. Ad-Lider should be
In 1940, German planes flew over Britain in an attempt to take over the country and tear apart the enemy’s alliance. Britain was surprised by this attack, but countered by shooting down at least twenty planes of the Luftwaffe, the Nazi air force, during the initial attack. Hitler sent waves of planes into Britain every day, trying to lower British morale; however, he did not expect Allied forces to send supplies to England. United States and France sent planes to Britain, which were the most important factor of the Battle of Britain. British used the powerful Royal Air Force to
The Battle of Britain was an extremely important piece of history that was almost completely exclusive to air battles between the Royal Air Force and the German Luftwaffe. Luckily for Great Britain, its air defense system was one of the most effective of its time. Luckily for Germany, the Luftwaffe contained numbers that were far superior to Great Britain's, in terms of men and also the amount of planes used in battle and in bombings. The Battle of Britain was also the first big battle to use radar on Great Britain’s coast to its full potential. One of the biggest attacks planned by Hitler was the attack on London, which ended up turning the battle in Great Britain’s favor. And so the Battle of Britain was known as exclusive to air battles,
The French and Indian war was part of the seven years’ war. This was a world-wide struggle for empire between France and Great Britain. The French and Native Americans were against the British/English and colonists. The British end up winning the war, and the French are “kicked out” of North America.
Leading company staff in thinking bigger, operating in direct relationship to customers and stockholders’ needs, while staying flexible and adaptable to economic and market shifts ( Gaddy, p.171)” are all examples of priorities faced by companies that want to be competitive .
Once our products occupy the first or second market share in every segment, our company would be very competitive.
• Focus on growing core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology.
TI is aware that its customers depend on the company to assist them innovate and get to market first. The company, therefore, drive toward
* The leader has a strong belief in the brand, and his unique vision allows the brand to be an “aspirational brand”